During the Monday Night Wars, a ratings battle between WWF's Monday Night Raw and WCW's Monday Nitro, WWF would transform itself from a family-friendly product into a more adult oriented product. This era was spearheaded by Chairman Vince McMahon and head writer Vince Russo, who drastically changed the way professional wrestling television was written. Russo's booking style was often referred to as Crash TV — short matches, backstage vignettes, and shocking television