Official Group for Steamworks Development Support

Black Friday is coming, and though Steam is not hosting a themed fest of its own, we're planning to repeat what we did last year by adding some extra theming and artwork to spotlight this unofficially official kickoff to the holiday shopping season.

If you're looking to match up your discounts or events around this time, Thursday November 26th through Monday 30th will be the dates Steam is giving the Discounts & Events page the Black Friday treatment, highlighting for customers that it's a good time to find deals on games across all genres. This is also when nominations are open for the Steam Awards (10th anniversary!) if you're planning anything with your community around those. Please do keep in mind that just like last year, this period is not exempt from discount cooldowns.

The experiment continues! In September we announced that we're working on improvements to the Discounts & Events section on Steam, and the Black Friday discount period presents a good opportunity to further our testing. 

Because we aren't running any scheduled featuring over Black Friday, the Discounts & Events page can display any game running a discount during the November 26th - November 30th timeframe, and players will see a mix of what's popular and trending along with personalized recommendations.

This will also be true for the Discounts & Events section on the front page; instead of curated deals, players will see discounts based on the kinds of games they're interested in.

You'll notice curated featuring return after the Black Friday time period for previously scheduled Weekend Deals, Midweek Deals, and Daily Deals as we continue working on improvements to the Discounts & Events section. We're still aiming to launch these more broadly in early 2027, and will have details to share soon.