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Honestly if I had a company, I would let game producers use my stuff without a license because its free advertising. Why can't other companies see it that way.
they probably do to be honest, but to be fair they also have to see it as a risk (what if the game is poor quality? what if the game makes their trucks seem poor quality compared to RL?) because let's be truthful, aren't they recognizable logo or not?
just consider ferarri, for instance, for the longest time any game with damage modeling their cars were excluded from, even need for speed in it's prestigious days of old.
to me it seems like the change is when the company is officially endorsed and licensed, before this point the company can explain away things with statements like "while some games do certainly have what appears to be one of our vehicles, i think at the same time our choices in styling are universal and rather than paint an accurate portrayl this developer has chosen to pay homage instead", after that if criticisms they don't like come up it's potentially more damaging because they endorsed it in some way.
7835 what?
You need to work on your quoting skills. Also, yes, it's free money for them. Licensing fees.
What I am saying is if the game developers just use a car that looks somewhat like a real car then the real car's manufacturer makes no money.
Yes, the basic promise of brand representation is so that if one sees a Volvo in the game and likes it, he may take a favorable disposition towards Volvo, even as far as buying a Volvo, as distant as such a chance may be.
But what if one sees it and hates it? It may not even be an objective reason. I'm just saying it works both ways.
Someone from the company has to keep an eye on things to ensure that, as indicated above by Too-Damn-Much, their property isn't poorly represented. Knowing that ETS2 is still being supported with updates, that makes it a task to be done more than once, too.
Then, to help achieve this acceptable level of quality, some cooperation is required - sound recording, modeling help, consulting on available engine and cabin configurations, factory tour, carefully balancing between what can and what must not be shown to public.
Companies have certain promotional budget, of course. Then again video games are a relatively new medium, much harder to calculate ROI... well, compared to radio, TV, press and billboards.
Another thing - notice how in ads products are always made to look better than they actually are. In games, especially a sim like this, it just can't be done, it is the whole purpose to be true to life. It will most certainly be worse in every aspect due to how the game works. It is why damage modelling isn't there.
Last thing - if a game is representing all truck companies equally, it somewhat reduces the value of advertising. You haven't seen a lot of ads where offers of major companies are listed all side by side, have you? I assume Scania folks aren't pricks to begin with, given the amount of coop they've provided, but it was also a cold business calculation - they got to be the first and all others had to suck on ice.
...
Another thing related, I think, goes like this: the game doesn't start and end with trucks only. They're just the thing the game's about.
There was a thread not long ago of how fuel stations, among other things, didn't have any people working there. What would happen if Statoil suddenly were to take the place between all those fake brands in the game? Or Shell? Or Neste, with their automatic stations?
And who'd pay whom in that case? From one side game uses their brand for their own financial gain. On the other hand it is advertising. Would us folks be crying about SCS selling out (there have been other cases of product placement in videogames) or be thankful for immersion greatly increased?
i was going to bring up gas stations attendants to be a realistic possible addition to ATS, then i remembered to myself i live in oregon after doing some research, jersey is the same, no self serve, by law, we go out of our way to be the exception here on a few things.