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They would need the licence from Coca Cola before they could add it to the game, and I assume that the cost just doesn't justify it.
Calm down dude, SCS is a small Company. They dont have the same reputation like EA and other big companies have, thats why companies like Coca Cola etc dont wanna give them the LIncence så Easy, Be patient man then you will get rewarded for that.
And not forget American Truck Simulator, which is sure another hard work for SCS licensing people.
BTW, I prefer Pepsi over Coca Cola XD
Actually, I don't think so. I am prety sure SCS is licensing products, not brands itself. Which I am sure is whz we don't have Renault T Range in the game yet, as they will have to get its license first. And I doubt we will ever see Mercedes cars in the game ;-)
Anyway, I don't think SCS would go after UPS, FedEx, LIDL, Aldi, etc.. for putting into the game. At least IMO.. Personally I don't see the point and find that bit a waste of time.
In one of the updates when they finally separated the tires and rims, they did say something about talking with the various tire companies like Goodyear, Michelin, Firestone (maybe?) to potentially get licenses for. Well, not like they stated companies really...
I think one thing I believe they are still trying to negotiate for (outside of the Bus DLC stuff and Mercedes does make buses too) are for trailer brands. I believe they have one from Krone, but I can't confirm this at the moment. Maybe Coolliner as well, but I don't think so on that one. There's also the fact that SCS is still in constant negotiation for other US truck brands too...
http://steamcommunity.com/sharedfiles/filedetails/?id=442840985
http://steamcommunity.com/sharedfiles/filedetails/?id=434067132
http://etsmods.net/?s=coca+cola
No chance things working in that way... When we look to the AI traffic we will NOT see any mercedes logo, or volvo logo on ai cars. So... it doesn't means any product. But probably means busses.
here you go ETS2 this shows them working
http://steamcommunity.com/sharedfiles/filedetails/?id=511553511
http://steamcommunity.com/sharedfiles/filedetails/?id=511554270
http://steamcommunity.com/sharedfiles/filedetails/?id=511555060
http://steamcommunity.com/sharedfiles/filedetails/?id=511555468