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Probably. They seem focused on turning MH, little by little, into a complete live service game where they can drip-feed you content and milk you for microtransactions.
I did find it interesting that they used the wording "Free Title Update" as it implies they are, at least behind the scenes, floating the idea of having TUs that are not free. And no, an expansion is not a title update.
Wait, weren't title updates always called "free title updates"?
Or am I having a mandela effect and they've only added "free" with Wilds?
Here a post on Capcom USA's page about TU4 for Iceborne.
Ctrl+F and search "free"
https://news.capcomusa.com/lets/browse/monster-hunter-world-iceborne-title-update-4-brings-alatreon-and-much-more
Do you see the word "free" there?
However, look at this.
https://www.gematsu.com/wp-content/uploads/2025/03/MH-Wilds-Title-Update-1_03-25-25_Roadmap.jpg
I'm not saying we are getting paid title updates. I just find it interesting that the phrasing has changed.
It appears you are correct. I found this post on Steam. It's not in the title but the body text does refer to "next free title update"
https://store.steampowered.com/news/app/582010/view/2068782630636308519
Edit: It appears they were(are?) inconsistent. Another post that doesn't mention free at all.
https://store.steampowered.com/news/app/582010/view/4581805995809808197
Not historically. They seem to be very inconsistent. That's why the confusion.
I only checked out maybe about 6 or 7 posts, but only a single one used the term "free title update" while the rest simply called it a "title update".