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James Storm

The Tennessee Cowboy is now one half of Beer Money, Inc!!

4 attires, logic, and parameters.

(2007 - 2008)

Storm teamed with Robert Roode to defeat Eric Young and Rhino. He and Jacqueline celebrated a tag team victory against Rhino by pouring beer into his mouth, which set off Rhino due to the instant reminder of a history of alcohol abuse that he overcame, thus sparking a feud between them. As the weeks continued, Storm taunted Rhino about "knowing he likes alcohol" every chance he got, and continue to try and pour beer in Rhino's mouth any time he defeated him. Storm was able to defeat Rhino at the Victory Road 2007 after hitting Rhino with a beer bottle. Their feud continued with Storm again defeating Rhino in a Bar Room Brawl at Hard Justice. For several weeks, Storm would be included in vignettes where he would try to find Rhino at local bars. Rhino then challenged Storm to a match at No Surrender. Rhino defeated Storm by pinfall after he gored Storm through a table. At Bound for Glory, James Storm took part at the Reverse Battle Royal, which was won by Eric Young.

After Rhino was injured, Storm started a feud with Eric Young over who was the better drinker. Young won Storm's World Beer Drinking Championship (a title unrecognised by TNA, actually a WWE Championship toy belt decorated with beer bottles) and held it for two months before losing it back to Storm in a ladder match. Following this, Rhino made his return from injury and proceeded to deliver a Gore to Storm, challenging him to an Elevation X match. As the ladder match with Eric Young had demonstrated, Storm has a (kayfabe) fear of heights, a major disadvantage in Elevation-X. After teasing a walk-out Storm did in fact compete in the match and after attempting to hide inside of the scaffold structure, Storm ended up losing the match and falling through a table in the ring below. Following a couple of weeks off to (kayfabe) heal his injuries, Storm returned on the live March 27 episode of Impact! and attacked Sting with a beer bottle. On the April 4 episode of Impact!, Matt Morgan allowed Storm to join Team Tomko making it a five on four match (until Matt Morgan himself joined Team Cage). At Lockdown, Storm, along with Team Tomko lost their match against Team Cage. Storm was then announced as one of the "Egotistical Eight" to participate in the Deuces Wild Tournament, and he would have to team up with a random partner, who was later to be revealed as his bitter rival, Sting. Storm then faced Sting in a "No Disqualification" match that Sting won. At Sacrifice, Sting and Storm lost to Team 3D.

On the June 12 episode of Impact, Storm, alongside Robert Roode, challenged LAX for the TNA World Tag Team Championship. Storm and Roode were successful in winning the match following a Last Call from Storm to Hernandez with a belt wrapped around his boot. Hector Guerrero (LAX's manager), who was at ringside however, informed the referee about what happened and the match was restarted. LAX ended up retaining the titles following a Border Toss from Hernandez to Storm. After the match, Storm, Roode and Jacqueline handcuffed LAX to the ring posts, and then proceeded to whip them with leather belts. The next week on Impact!, LAX challenged Storm and Roode to a Fan's Revenge Match at Victory Road for the titles. The team of Storm and Roode (now known as "Beer Money") lost to The Motor City Machine Guns (Alex Shelley and Chris Sabin) in one match and Samoa Joe and Kevin Nash in another match later in the July 3 episode of Impact!. At Victory Road, LAX retained the titles. At Hard Justice, Beer Money defeated LAX after Storm hit Homicide with a beer bottle and won the TNA World Tag Team Championship for the first time individually and as a team. At No Surrender Beer Money, Inc. defeated LAX to retain the titles and two weeks later on Impact! they defeated LAX in a six-person tag team match and as a result Hector Guerrero was forced to leave LAX. At Bound for Glory IV, Beer Money, Inc. won the Monster's Ball Match against Matt Morgan and Abyss, Team 3D and LAX to retain the titles. On the January 8 episode of Impact! they lost the titles to Jay Lethal and Consequences Creed, after Lethal cashed in his "Feast or Fired" briefcase. At Genesis Beer Money Inc. won back the TNA World Tag Team Championships when James Storm and Robert Roode defeated Matt Morgan and Abyss and Jay Lethal and Consequences Creed in a 3-way match. Beer Money, Inc. faced Creed and Jay Lethal at Against All Odds, after Lethal and Creed won a number one contenders match against Matt Morgan and Abyss. Eventually Beer Money retained the title after Storm hit the Last Call on Lethal. At Lockdown 2009, Beer Money lost the TNA Tag Team titles to Team 3D in a Philadelphia Street Fight, where Team 3D's IWGP Tag Team Titles were also on the line.

Music: Beer Money - Sorry About Your Damn Luck.mp3