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This.
Any purchase, Valve gets 30%... unless that developer has made $X amount in purchases, then it can be reduced to as little as 20%... at least I am assuming that applies to MTs as well.
Launchers or stores?...these two things are not the same.
You can't with the information available to you as a private individual. There is far more then price for a factor such as functionality, resources, support, user base, visibility etc.
Except for Epic and Microsoft and GoG.
I might agree Steam is best because even with a higher cut than Epic, Steam's user base is so much larger. Selling 100,000 copies for 70-80% of the revenue is better selling 50,000 copies for 88% of the revenue. And that's the boat Epic find itself in. Developers might like the 12% cut. But users don't like Epic as much (yet).
Microsoft's GamePass is great though and while I haven't care about Epic I've used it quite a bit since Christmas and it's managed to pull me out of Steam's ecosystem a bit more than anything else over the last 15 years.
Steams partner backend has no competition, it screams freedom, full control over your products, well documented, a blank canvas for you to paint on.
https://steamcommunity.com/groups/steamworks/announcements/detail/1697191267930157838
30% seems hefty. Do you know how much Tencent cost?. 50% Now that's hefty.
We don't know what the operating costs or whatever cost steam has but you can read this. https://arstechnica.com/gaming/2019/04/why-valve-actually-gets-less-than-30-percent-of-steam-game-sales/
Yep. Then there are the physical Steam Wallet cards. About 10% of those go to the retailer and another unknown percent goes to the company that handles most aspects of the cards.