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The funny thing is though that it's voluntary whether one ticks that box or not, so that presents a fairly obvious question. If I received a game for free on the condition that I (perhaps dishonestly) gave it a good review, would I choose to tick the box or not? And another; if a reviewer is honest enough to tick the box, is that a good indicator that their review can be trusted as being truthful too?
This leaves the reader second guessing the genuineness of the reviewer's intentions, and of course renders the provision of that information somewhat pointless. In the end, the best way to judge a review is the same as it has always been: to read it and use one's own judgement.
Finally, with regard to a game's monetary value, one would hope that a sensible reviewer would always take into account a game's normal store price, regardless of having purchased it at that price, at a great discount, or having received it for free.
But I think it may be abused for social engineering purposes, like if a scammer ticked the box and then put a link in the review and said "Click this link for free Steam CD Keys"
Yes, steam would probably have the review down in 12 hours or so, but the link might get 5~10 hits and maybe 2 of those people would enter their information and then complain because they got owned.
It's just for being nice and let people know you got it for free so people know your review is based on a non-fanboy based sudden experience. "Free copies" from friends most of the times are less biased than paid copies from die hard fans. It means you won't get the "i paid for this piece of ♥♥♥♥ game?" and instead you get "this game can be fun, but might not be worth the price" As long as the developer doesn't say "please leave a positive review" then it is usually less biased than people who paid for it.
no begging.