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This is why I'm here.
I wouldn't say that they're required to say thank you. But NL is a pretty relevent dude. Its thanks to him that I learned of this game and ultimately bought it.
Tipical Egg marketing
Northernlion, while somewhat entertaining, makes truly rage-inducing mistakes. I can totally see how people were screaming at their monitor while watching him play and forced to buy the game just because they wouldn't have to impotently watch a nonstop stream of misplays anymore, hah.
Edit: I haven't watched Northernlion in many years (for that same reason), so I don't know if he's really that bad at Slay the Spire. But just thinking of watching him playing the game is giving me PTSD.
He's pretty bad. He'll get discard-synergy relics very early on and ignore all discard cards to pick poison. Then when he's try to force poison, he'll pick Infinite Blades over Catalysts. He's made a number of misplays in battle as well.
Yep, that's just the kind of nightmare I was imagining.
I can kinda not see that, like, not at all. Why folks would watch him still or a even every series he does despite that being his style and then to buy a game (which he made look worse) so that they do not have to watch it?! (for powerless they are regardless) I really do not get it.
Because of NL, I indeed found Slay the Spire along with other games but I only buy them because they look worth a while and ofc the price. I still watch him playing still because it is amusing to see him fail and in a way, failure to entertain can also be quite entertaining.
I like his voice and his banter as well as his general persona(lity) so I appreaciate the quantity over quality when I do play or do something else. (It has been a while since I last just had music running for bg noise and indeed, I do not like it that quiet)
Like I would not recommend Slay the Spire to Horror Story fans, I would not recommend NL to anyone who is not into eggy entertainment/banter and where friends just want to have fun.
While maybe not (yet) on the level of other rogue lites with their own twists and whatever, Slay the Spire is still worth it imho. But apart from the content currently being the main drawback (and that it is announced to not be much more), the time it takes for a playthrough, for still mere 3 floors, is too long, comparatively, for some many, at least me. Not something you can play in a lunch break and feel refreshed after... but still too short for a journey-like feel.
I'd guess anything between 1-4h playtime is in a dead zone. Problem with Slay the Spire is then though that having RNG ruin long runs is also very frustrating and less fun (fair challenges is what is best but the most difficult to achieve), Enter the Gungeon is probably one of the most skill based rogue-lites where progress&sucess is consistent.
People watch him for his colorful banter. He's fairly entertaining and mastered the art of always having something to say while playing his games. I dunno if you've tried it, but talking constantly while playing a game at the same time is actually deceptively difficult.
And while he is bad, folk like to see how he'll pull off the win regardless. Due to his incrediable luck.
I'm the kind of person who finds it enjoying enough to watch people play a game rather than playing it myself. I never bothered buying TboI because I could just watch NL, or gungeon because I could just watch Austin. But I did bother picking this up, because I absolutely could not watch NL play it. And after than, I searched other youtubers playing it, and since I decided to start at the beginning of their series, they were also pretty bad.
Everytime I watched them play I would be thinking "I would have done this better", "I would have picked this card instead", "This relic he says is bad actually has pretty cool potential on a sinergy with X thing", and that's the whole reason I bought the game. I still watch NL mostly for his banter and not for the gameplay, but not this series. I'm sure he'll get better at it eventually, but at the beggining there, his gameplay actually drove me off.
Also let's not forget sleepcycles because NL first learned about the game from him!
This answers that pretty well.
You see someone messing everything up, you're going to feel like there is a great wrong that needs to be righted. You're going to need access to the game so that you can make things right again.