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I basically only pre-order if I know I'm going to get my moneys worth out of the game.
I don't understand why people think pre-ordering somehow makes things better for the company. All it really shows is 'was our marketing campaign successful y/n'. If the game is balls to the walls amazing, the amount of attention it'll recieve for it across various platforms (reviews, websites, word of mouth) will be as good or greater than a bunch of people risking getting a poor product.
Please. Pre-ordering a product has -no- benefit to you, and only benefits them (outside the measily rewards that can almost always be obtained later as DLC and such.) A successful pre-order campaign doesn't mean their next game, should they choose to make one, will somehow be infinitely better. It's down to the game itself. If they make a good game, if they show that they can in fact create a game that's worthwhile, then if they decide to make another, go for the pre-order. Though even then, be weary, because Greed is the name of the game nowadays, and a fool (of which there are many) and his money quickly go separate ways.