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Giving away expensive product for free is pretty good marketing.
+ they can't sell the other DLC anymore.
So, that's your RPer consumer type take (I do think people who attain 7k hours *maining* such a game are more RP driven than PVP driven), and God knows you guys have too much money for the good of the gaming industry.
https://www.wowhead.com/news/new-brutosaur-mount-on-in-game-shop-offers-auctions-and-mail-348743
Personally, I would say I am a pvp driven min-maxer who also likes to min-max his money consumer type. The reason I play CS and not COD is because CS is not constantly begging me. Literally, I have 5k hours in CS and reached 16k elo, but I hate it and prefer COD. I remember when I was a kid nukin the lobbies, those were the days, but there is no way that I am spending 70$ on a new update every year. So CS it is. Hell, they even pay me to play.
1. Increased Exposure and Reach
Word-of-Mouth Marketing: When game maps are free, players are more likely to share them with their friends or the wider gaming community. This organic spread of content increases the game’s exposure, attracting new players who may not have otherwise considered the game.
Social Media Buzz: Players often post about free content, creating a buzz on social media platforms and gaming forums. This can lead to viral marketing that benefits the game company by attracting attention to the game.
2. Player Engagement and Retention
Continuous Content Updates: Free maps give players new experiences, keeping them engaged with the game. This can prevent players from becoming bored and can help retain them for longer periods of time, increasing the likelihood of future purchases, whether it's in-game items, expansions, or sequels.
Increased Play Time: New maps encourage players to spend more time in the game, which not only keeps the player base active but can also increase the chances of monetization through other channels (e.g., in-game purchases, DLCs, etc.).
3. Building a Positive Brand Image
Consumer Trust: Offering free content demonstrates that the company cares about providing value to players. This creates goodwill and loyalty, which can translate into positive reviews and word-of-mouth recommendations, reinforcing the brand’s reputation.
Community Support: Game companies that give away free content often earn the support and admiration of their communities. Players may feel like they are part of something bigger and more generous, which strengthens the overall fanbase.
4. Attracting Content Creators
Streamers and YouTubers: Free maps provide streamers, YouTubers, and other content creators with fresh material to showcase, which can reach a wide audience. As they play and review the maps, they expose the game to their followers, which can lead to a surge in downloads or purchases.
Modding Communities: Free maps can encourage modding communities to get involved, potentially creating even more content, further enhancing the game's life cycle and visibility.
5. Testing and Community Feedback
Beta Testing New Ideas: Free maps can act as a way to test new features, mechanics, or aesthetics without affecting paid content. If the map is well-received, it can inform the development of paid content or expansions.
Player Feedback: By releasing free maps, game developers can gather valuable feedback from the community regarding level design, difficulty, and overall enjoyment, which can help improve the game and future content.
6. Low Risk, High Reward
Low Financial Investment: Since game maps are relatively low-cost to produce (compared to full expansions or major updates), they are a low-risk way to enhance the game's offering without a huge upfront investment.
Boosting Sales of the Core Game: While the maps themselves are free, they can serve as a gateway to selling the core game, expansions, or other in-game purchases. New players who try the free maps may decide to buy the full game or additional content.
7. Fostering a Loyal Community
Building a Long-Term Relationship: Giving away free maps shows players that the company is invested in maintaining a long-term relationship, not just in making quick profits. This fosters a loyal community of players who are more likely to support the game company in the future.
8. Word-of-Mouth and Positive Reviews
Free Offers Attract Attention: Free content typically generates excitement and curiosity. Players who get something for free are more likely to leave positive reviews or recommend the game to others, further amplifying the game’s reach.
Conclusion:
By giving away free game maps, a company can boost player engagement, generate goodwill, and increase both exposure and player retention. In the long term, it can be a highly effective strategy for building a positive brand image, attracting new players, and creating a loyal community—all of which can translate into stronger sales, both for the base game and additional paid content.
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I am not the author of the above text. Chat AI wrote it for me.
2) Livo was garb and still is
3) No, now I don't trust how they deal with my purchases, and I that's why I am not buying the new DLC + 40$ for a map is almost universally agreed as too much.
Also you're rephrasing yourself after that.
Everything is already answered.