Lucky Strike is an American brand of cigarettes owned by the British American Tobacco group. Individual cigarettes of the brand are often referred to colloquially as "Luckies".

Lucky Strike was introduced as a brand of plug tobacco (chewing tobacco bound together with molasses) by an American firm R. A. Patterson in 1871 and evolved into a cigarette by the early 1900s. The brand style name was inspired by the gold rushes of the era, and was intended to connote a top-quality blend.

An urban legend claims that the name is a reference to cannabis in some cigarette packs.