The story of Converse began in 1908 when Marquis Mills Converse founded the company in Massachusetts, USA. At first, the company made rubber-soled winter shoes and boots. Later, as basketball became more popular in America, Converse decided to create shoes specifically for basketball players.

In 1917, Converse released the “All Star” basketball shoe. A few years later, basketball player Chuck Taylor joined the company. He traveled around the country teaching basketball and promoting Converse shoes. His impact was so big that Converse added his signature to the shoe, creating the famous “Chuck Taylor All Star.”

During the 1950s to the 1970s, Converse became more than just a sports brand. Musicians, skaters, and young people started wearing the shoes as part of street fashion and rock culture. The classic black-and-white Converse sneakers became one of the most recognizable shoes in the world.

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