Originally posted by FlamiFlami:

Hey guys,

Do you think these link will track in-game conversion for a Free 2 play game?

99,9% it will not. UTM parameters are web based tracking which will not get transferred to game starts and therefore not to in-game conversions.

This is the right way. Now it's up to the A / B tests!

Originally posted by Awesome Games Studio:

Any chance we could get an extra column with net revenue generated for each row? The value of a purchase can significantly vary based on customer's country and discount %. Either way it appears the tool will be super useful!

This, please. Can't calculate ROI without revenue from conversions.

Originally posted by söanski:

Originally posted by FlamiFlami:

Hey guys,

Do you think these link will track in-game conversion for a Free 2 play game?

99,9% it will not. UTM parameters are web based tracking which will not get transferred to game starts and therefore not to in-game conversions.

This possible but this requires matching and temporary store on the Steam server the last UTM for user SteamId.
Whether this violates user privacy is unknown.

That is very useful !

That looks very beautiful

Originally posted by FlamiFlami:

Hey guys,

Do you think these link will track in-game conversion for a Free 2 play game?

At least it shows activations for F2P games (adding a game to account). Not downloads or launches of course, but still. Some users wishlist F2P games too :)

Fantastic! I've been hoping for proper marketing attribution for a while now. Great work.

Originally posted by xPaw:

Would be nice to be able to pass utm tags on widget iframes, like so:

https://store.steampowered.com/widget/10/?utm_source=SteamDB

I would be tacking on the UTM so it -*might* be used retrospectively

Before read this topic, I have send one suggestion on Steam forum in suggestion section for Almost the same thing. May be inputs will become helpful.

Absolutely useless tool because of this:

Q. What are Tracked Visits?
A. Tracked visits are by users who logged into Steam in the browser where they opened the UTM link. Only tracked visits are eligible for conversion (wishlist, purchase, activation) reporting.

That means that 95% of people who will click on your ad and get to the browser page will go to Steam application (because most of the people are not logged in to Steam in their browser) and wishlist / buy your game there. But you will not see this wishlist / buy activity, because user closed your link in their browser and searched for your game in Steam application.

Hey I would to know if it's possible to use UTM with the page widget?

Also if we use a link shortener will it still work? Thanks !

Thank you for the amazing feature!
That being said, I think it needs to show a little bit more data for tracked users, specifically a column that shows if the user already purchased / wishlisted the game.

It will make understanding the conversion rates way easier for tracked users.

hmmm this way i can open my store page in the desktop Steam including utm arguments