It's Lunar New Year Sale 2025 now, right?

[Toadragon]

It doesn't show me anything that the sale has come. No news from Steam, nor is it showing up on the main page.
I found out about her through the internet.
And I barely found it and there was almost nothing there and other creators have released similar ones but it's only for a week and given that it says it's 2 weeks and most games in both places, half of them don't have any discount.
I even wrote to Steam but they haven't responded for quite some time.
Is this the case for anyone else?

[miamew3]

Yeah it's buried deep, i found it by accident whilst browsing my discovery queue. It's hosted by Steam China so maybe that has something to do with why it's not on the main store page??
I don't remember other lunar sales being so hard to find.

https://store.steampowered.com/sale/lunarnewyear2025

[cSg|mc-Hotsauce]

Retrovibe also has one going on...

https://store.steampowered.com/curator/40645616/sale/LunarNewYearSale2025

[Crazy Tiger]

Originalmente postado por miamew3:

Yeah it's buried deep, i found it by accident whilst browsing my discovery queue. It's hosted by Steam China so maybe that has something to do with why it's not on the main store page??
I don't remember other lunar sales being so hard to find.

https://store.steampowered.com/sale/lunarnewyear2025

Because Lunar Sales in the past were done globally. Now it's a Steam China event, not a global sales event.

And there is a 3rd party one that Hotsauce linked.

[GunsForBucks]

I think valve stopped due to their stance of not having sales based around single nations, but they had Chinese New Year sales.

So instead of allowing diversity of many they removed the one.

They changed a few names to be more generic as well.

[cSg|mc-Hotsauce]

Originalmente postado por GunsForBucks:

I think valve stopped due to their stance of not having sales based around single nations, but they had Chinese New Year sales.

So instead of allowing diversity of many they removed the one.

They changed a few names to be more generic as well.

You don't need to think what Valve was doing. Valve did away with hosting the Lunar Sale for other reasons.

https://steamcommunity.com/groups/steamworks/announcements/detail/3282583269823858401

[GunsForBucks]

Originalmente postado por cSg|mc-Hotsauce:

Originalmente postado por GunsForBucks:

I think valve stopped due to their stance of not having sales based around single nations, but they had Chinese New Year sales.

So instead of allowing diversity of many they removed the one.

They changed a few names to be more generic as well.

You don't need to think what Valve was doing. Valve did away with hosting the Lunar Sale for other reasons.

https://steamcommunity.com/groups/steamworks/announcements/detail/3282583269823858401

:nkCool:

I stated it as I did due to being part of discussion in the past about it.

Not to say those discussions drove the change, but it was certainly about making it more generic to the world and less area specific.

I don't really want to dig through 30,000 plus comments I made to search though, so I'll leave it at that.

From a corporate standpoint of being a world wide company it certainly made the most sense at the cheapest cost.

[Toadragon]

Originalmente postado por cSg|mc-Hotsauce:

Retrovibe also has one going on...

https://store.steampowered.com/curator/40645616/sale/LunarNewYearSale2025

:nkCool:

Several other creators also have them, but only for a week and not all the games they show have a discount.

[Toadragon]

Originalmente postado por GunsForBucks:

Originalmente postado por cSg|mc-Hotsauce:

You don't need to think what Valve was doing. Valve did away with hosting the Lunar Sale for other reasons.

https://steamcommunity.com/groups/steamworks/announcements/detail/3282583269823858401

:nkCool:

I stated it as I did due to being part of discussion in the past about it.

Not to say those discussions drove the change, but it was certainly about making it more generic to the world and less area specific.

I don't really want to dig through 30,000 plus comments I made to search though, so I'll leave it at that.

From a corporate standpoint of being a world wide company it certainly made the most sense at the cheapest cost.

Well they do it for money nothing new . Then what's stopping them from removing or hiding other discounts sales ?

[cSg|mc-Hotsauce]

A bit more on 3rd party events...

https://partner.steamgames.com/doc/store/promo/organizers

Details... https://partner.steamgames.com/doc/store/promo/organizers#16

https://steamcommunity.com/groups/steamworks/announcements/detail/6564653885911204347

[crunchyfrog]

Originalmente postado por GunsForBucks:

I think valve stopped due to their stance of not having sales based around single nations, but they had Chinese New Year sales.

So instead of allowing diversity of many they removed the one.

They changed a few names to be more generic as well.

Nah, Valve have always steered away from naming anything after countries or religions and such. They ALWAYS go for naming conventions that are more vague.

Ergo, it has always been Lunar or New Year sale. Never Chinese (afaik).

Likewise why the Christmas sale is always Winter sale. Because they're global.

So this event being expressly for China is because they have a separate platform.

[TheMan]

i was really looking forward to the lunar new year sale cause it's like the winter sale part 2 but not this year according to my wishlist only 3 games are on sale via the new year sale and with the way these sales are going i'm honestly thinking about leaving steam for good and move over to GOG if i can find a damn card that will work on that site steam just sucks now

[crunchyfrog]

Originalmente postado por TheMan:

i was really looking forward to the lunar new year sale cause it's like the winter sale part 2 but not this year according to my wishlist only 3 games are on sale via the new year sale and with the way these sales are going i'm honestly thinking about leaving steam for good and move over to GOG if i can find a damn card that will work on that site steam just sucks now

This is a common misconception.

You always get the "these sales are crap" threads adn when you look deeper it largely boils down to this. You've taken advantage of STeam by buying as much as you wanted in the past so you simply have less games to choose from. That's basic dimishing returns.

The fact that there aren't many games this time on your wishlist that are on sale is just how it goes sometimes.

Because the data you can check showing the number and level of sales have always about remained the same over the years.

[RPG Gamer Man]

Originalmente postado por cSg|mc-Hotsauce:

A bit more on 3rd party events...

https://partner.steamgames.com/doc/store/promo/organizers

Details... https://partner.steamgames.com/doc/store/promo/organizers#16

https://steamcommunity.com/groups/steamworks/announcements/detail/6564653885911204347

:nkCool:

Where do you find those news articles? I tried finding them myself in the news feed, but i can never find them. Is there a easy way to find them btw?

[cSg|mc-Hotsauce]

I follow the news page and also just use Google to search for it on mobile, since I'm on the app most of the time.

[Toadragon]

And do they say which other events will also be hidden?
Like Halloween, for example.
Not that there's much difference anymore or variety, they're either a small sale or a big one, but nothing different.
The sale comes, you look at the wishlist, maybe some other game, and that's it from day one, then you wait for it to end so that new discounts can come.
Steam killed all the fun out of these sales.