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1. Asking for "positive" reviews is artificially manipulating the system.
2. That's fine.
3. More details on this please.
2. I never did do and not sure why you you would care
3. Never did that
I don't see why any of this would be against the rules, they are just reviews.
#2 Why would it be? I'd say it's kinda pointless (depending on who you'd ask) but...
See: asking for a review is one thing, asking for a pre-determined one (positive or negative) is another.
#3 Probably... see, now you're raising the impression that you're rewarding people for promoting your stuff.
Here's a better idea: why not just let "nature" (or Steam) take its course? Publish your game and see what happens next.
A quick look through the friend list and their friend list makes it pretty obvious what is happening and it's affecting multiple games.
I didn't go that far into it earlier but yeah, I see the "artificial manipulation" now.
If you trade for good reviews or give incentive for them, you are gaming the system. If Steam notices, you will get your game removed and barred from publishing another.
If it happens, you will most probably claim it's not fair, what they did is against the rules. So just think in reverse. If you get friends to upvote, that is also wrong and is against the rules.