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in the future, all events start and end at the same time of the day. 10 AM pacific time. figure out what time that is in your time zone and plan accordingly.
Bookmark it.
IIRC back when there was an encore day (well, or two actually), there was also a countdown on the front page. Maybe it's time to bring it back. IIalsoRC GOG has one for their sales, at least they have for the normal feature ones.
Yeah, it's kinda like a tradition here it seems. It even read in the banner that it would end at 10am PST.
The store pages for individual games had the countdown timers for at least a day. It's really surprising how people still miss all that and end up missing the end of the sale.
Front store page: https://web.archive.org/web/20220704001640/https://store.steampowered.com/
It lists the start and end date including the time: https://imgur.com/a/lpFnc6f
Adding to that every store page of a game that participated in the Summer sale had a timer going for the last 48 hours.
Yea, I know. Its my own fault. I snoozed and lost.
Yea, I will do that. I've been on steam many years and I know sales happen regularly.
Well, I am not usually visit a product page unless I have interest in buying the game.
And the "10 am PST" is a very American culture thing. Pretty much all Europeans live in a single timezone, so defining one for the displayed time is superflous and uncommon at best. The countries that I have expirience with that have multiple timezones usually use the one of the capital as that's where the most of the population lives, anyway.
Considering that most people turn of their brains when they log into the internet for security reasons, you can easily dismiss that random amalgamtion of random symbols.
If you are American, especially US American, though ... well be glad you learned it through something rather unimportant like a video game sale instead of an invitation to a job interview. :D
https://steamcommunity.com/discussions/forum/1/3421062958698051963/