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But in 2 weeks the Steam Halloween sale will start.
Still, as Steam is a USA based company they follow western (Christian) festivities & holidays. Besides, the Steam Client can't make that difference all on it's own. Gamers would go all out using IPmasks to appear being from a different culture at every event.
General sales are for each season, i.e. Summer, etc. Other special ones would be like Halloween, which isn't a religious holiday.
As a company it would be terrible for them to select only a certain religion's holidays, and insane to expect them to throw one for every. Keeping religion out of business is a fair way to go about things without discrimination taking place.
So the likelihood of a Diwali sale happening is fairly low.
What Steram calls "Summer Sales" actually are wintertime sales for the southern hemisphere.
Haloween is a USA Melting Pot festivity derived from the Christian All Souls' Day and a few Pagan celebrations to chase away evil spirits before winter sets in.