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There slowly adding more and more local currency
Which is woeful.
Publishers set prices with the option of the currency's available. Depending on the company, they could just take the current currency converter amount and multiply the price by that.
There was a LOT of pressure from Australian governments to INCREASE prices for online stores - famous example back in Borderlands 2 days when greenmangaming increased their prices http://blog.playfire.com/2012/12/australianew-zealand-pricing.html from $49.99 to $71.99.
Careful what you ask for.
At any-rate, if I were to buy this from Steam right now it would cost me 112 AUD.
OR I could go to ozgameshop (online store) and it would only cost me 68 AUD. And all the physical stores here are similarly priced.
So this clearly has nothing to do with the Publishers, they have set the price point here in Australia to around 70 AUD. This back on Steam for needlessly adding another 40 AUD to the price tag.
Obvious greed aside, Steam are just screwing themselves out of a great deal business from us.
Just like they set the prices on Steam. You can't ignore that fact.
The developer/publisher does not set the prices in the physical stores, the retailer does. The developer/publisher only sets the prices on Steam (and their own on-line store, if they have one).
The retailer buys the games for X amount, in bulk for a discount. They then decide how much to sell the game for and make a profit. Eventualy the retailer needs to mark down the price to move the product faster and make room for a new product.
Steam: the developer sets the price they want to sell a game for. There is no space that needs to be freed up, so that price is based solely on what they want to sell it for and what it will sell for.
So you mean to tell me that the publishers aren't responsible for setting the price when they sell it to a local distributor in my country, even in bulk?
And assuming a bulk discount is involved, do you also believe Steam buys each key individually simply because it is a digital copy and therefore bulk purchase pricing is not involved?
Maybe we should have charged the States 112 US for the Borderlands: Pre-sequal (2K Aus) and 59 AUD here. I would like to gauge your opinion on the matter in that situation.
Yes because Steam is a little fish that couldn't possibly have any influence on pricing if they so desired. I am pretty sure not having Steam available to vend their product through would hurt Zenimax considerably. That gives Steam some clout if they are not happy with a particular price point.
End of the day, Steam are screwing themselves out of money. Not one of my peers has bought Fallout 4 from the Steam store due to its outrageous price tag. They have all bought locally.
Forget un-ethical, this is just plain dumb.
Here's a tip. THEY DONT
http://www.kotaku.com.au/2012/12/green-man-gaming-blames-australian-price-hikes-on-publishers-and-local-retail-feedback/
Physical retailers do. Because tehy control the last mine to consumers for console games. Guess what if retailers raise a stink. Publishers listen. Because nothing kills your business faster than having the largest physical retailer decide to not sell your product.
If Steam was so 'powerful' why did EA get up and leave Steam at all? Its almost as if Steam doesn't have the clout you claim it has. Its almost as if... they don't have any power at all!
Shocking isnt it.
Publishers set pricing
Thats how it works
Dont like the price? Talk to the publishers.
Steam does not get a discount becuse it is already cheaper to sell on Steam for the developer/publisher, then it is retail. Where Valve may take 30% for the sale, the developer/publisher sells it to the retailers for 30%-40% of the MSRP and the retailers are in charge of their prices.
If retail wishs to sell it at a loss, then they can do so, as they probebly made up for it with the price on release. After that, retail will discount it to sell it faster and make room for more product.
Retail buys the game and the right to resell it out right from the developer/publisher, so the developer/publisher gets all that money right away.
On Steam, neither the developer/publisher or Valve gets anything until someone buys the product.
Retail, the store sets the price, even at a loss (if they feel a need).
Steam, developers/publishers set the price.
Think of Steam as a consignment store. The developer give Steam the product and tells them how much to sell it for. Steam displays it in their store and gets a cut when it sells. Steam does not own the product, just sells it for someone else.
No, Zenimax would have created their own store or joined in on one of the many others stores. Valve needs the publishers as much as it needs the customers. It can't exist with out both. However, there are far more customers then there are Developers. A few thousand not buying the game from Steam will mean little if a few hundred thousand are buying it from them, where as one AAA title not being sold on Steam, out of the dozen or so a year, has a larger impact.