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if you are asking this because a game is more expensive on Steam. Valve takes at standard 30% cut, so you should keep that in mind when you complain about prices.
I knew about Valves cut was just curious about the time it takes.
Typical retailers like those selling physical products or keys, buy their copies in bulk from the publisher. Since the retailer may be taking a risk buying copies in bulk, the publisher often gives the retailer a much higher split. Unless bound contractually, the retailer can sell their copies at whatever price they want, while prices on Steam are set by the publisher.
1) You set the price in one major currency
2) Steam auto-converts this based on their own algorithms to support all steam currencies globally
3) Steam lets devs run their own promotions like weekly deals or other promos they might such as some kind of 'anniversary' thing or whatever you want.
4) curated deals like mid-week/weekend/free weekends are coordinated and curated by Steam
5) Steam's system has several cooldowns in place if you change the price. There's like a 4-6 weeks non-negotialbe cooldown if you discount your game, before you can discount it again. The only exception to this is if you run a weekly deal and then want to participate in the 2 major seasonal events (summer/winter sales)
6) Steam's standard margins for games is 30% which was set by Apple back in the iTunes muisc days