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The purpose of Steam Points is to encourage buying directly from the Steam Store instead of using the alternatives.
Valve gets nothing from sales on 3rd party sites.
What are the purpose of points? To encourage people to spend money HERE so Valve increase revenue.
Now what revenue would Valve be getting via other sites? Nil.
You see the issue?
Steam is sponsoring, and is being sponsored. Steam might sponsor 3rd party websites, those websites might support Steam, about sponsorship i never meant only key shops. As big company as Steam is there is no possible way that Steam is getting profit only from their games.
Sponsorship is usually Party A will give money to Party B, if Party A gets something out of it; such as if someone sponsored a tv channel, they will likely in exchange get to run their ads on the channel they sponsor for an amount of days/weeks/months.
Valve doesn't sponsor any site. Any site claiming as such is lying to you.
Developers can provide keys to 3rd party sites. These are called authorized resellers.
Unauthorized 3rd party sites tend to buy keys elsewhere or even buy the retail game, open the box and put the code into their system. Where they keys came from is anyone's guess, hence why they are cheap and not recommended... just like buying a DVD player that "fall from the back of a truck."
Valve only gets a percent from sales directly on Steam. They do not get anything from the sales on 3rd party sites.
You won't get Steam points for purchases made outside of Steam.
But they don't. That's the point.