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It works, too. Free weekends sold me on Grid 2, Killing Floor, and Injustice among others. Can't think of one demo that did that.
Are they? Does Steam actually charge them for a free weekend?
Demos do require some form of development -- the build system on the game has to be able to build another version of the game with a different overall configuration (like, for example, most levels and associated data not included, no achievements, no this and no that). While this needs to be setup just once, it's still something that someone has to do at some point if you want to make a demo, and QA should be looking at the demo as well.
<removed>
Besides, if demos cost so much money, why not just take the free weekend thing, make it like 30 minutes to 1 hour, depending on the game, and make it permanent.
Like, you see a game on steam that looks interesting, you can download it and play it for free for 30 minutes at any time.
that's nothing but a rationalization that thieves use to justify stealing what they don't want to pay for.
Just a correction. "Free weekends" last from Thursday (typicaly 10:00am PST) to Sunday at 1:00pm PST or 48 hours after the start of the download.