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Well that's 2 different scenarios. Is it a different price in a different region or a different price in a different store same region?
Region pricing can vary because not all regions make the same money. Developers know hey won't sell many games priced at $60 for instance in a region when the average take home salary is $2000 a year vs 50000 a year for instance.
Its not unique to games and effects all items.
https://partner.steamgames.com/doc/store/pricing
For price references, use this site... https://steamdb.info/
Obviously everyone would pick the cheapest.
Instead of implementing that insanity of confusion, most companies go the easy road and just do a unified price tag for Europe. Might be unfair to some countries but it is not like you don't get blasted with discount opportunities on Steam or other platforms on PC.
even "full price" 60 EUR games should become affordable by the average bloke with a 50% discount, which for many fresh released games will happen 2-3 month after release.
Before that EU legislation, there were at one point 4 different EUR prices possible to set on Steam, which were tier'd by how poor a country is. it created confusion and a complaints like "my country is actually not doing that well, it should be in a poorer tier". it was sad to look at.