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Valve has only recently started removing advertising names and avatars. Who knows if they will start on the ones with BOTs as names since most are linked to skin sites.
Generally speaking, things work like this (and this is also the case out in any other business in the real world).
It's not so much "are they following the rules?" as "are they doing anything so bad it's actionable?"
View it from the side of someone like Valve. You're a company. You provide a service , and have customers who enter into an agreement in the terms of service.
Contrary to what some people think, they don't go around looking for tiny things to throw the book at people for, because they REALLY want to err on the side of caution and not throw the potential for legal action back at them.
So, in cases like this, yes, it's a grey area, but they will continue to abide unless they start doing something swry connected with them, like scamming others, and then they will act appropriately in each case.
I suspect, like Hotsauce says, that it's only a matter of time before this is changed and tightened down though, if it becomes enough of a problem affecting others.
Those account's now being action'd spawned mostly trouble.
Quite evident to the average forum user over the last couple of years.
I haven't seen much of what you say, as anywhere near problematic, but i don't want to rock any boats either.
All 3rd party site's are a risk.
And of course in valves tradition normal users weren't affected. That's very important to them.
Mainly because it is a service that is paid in items that can be extracted for real money.
I'm glad they locked new CS:GO keys to accounts and made them worthless because they can no longer trade new keys.
Infact given the Steam ToS they are forbidden.
However basic trading without any money going from a to b is not that big if a deal for Valve
Trading card bots are harder to trace and the cards have been obtained legit largely. Although it's against the standard Steam guidelines, action against them seems to be very little and it doesn't negatively impact other users as a whole.
Accounts that are sold always carry the risk of being stolen or being reclaimed by the original owner. Just a couple of weeks back a user who had possession of an account since 2014 and over 250 games lost access because the original owner self-locked it - they can now use proof of ownership to claim the account back and everything that the other user bought on the account in the past 7 or so years. Valve also can't do much about accounts sold externally in private deals but they can take action when things like bots operate on the platform.
Level-up bots are normally fueled by low-effort games. Often times by getting Steam keys en masse for them or pretty much abusing give-aways. Steam has done quite a bit to hinder them already.
They also are affecting actual users' chances to get these boosters as opposed to their hundreds of thousands of farming accounts.
There was a dev some time ago that noted that a give-away resulted in a 10k increase of players on Steam while only around 100 were actually on the servers. That was before the introduction of give-away licenses which don't grant card drops. https://www.pcgamesn.com/prismata/steam-bots-popularity-indie-prismata
Just to give you an idea on the ratio of farm accounts Vs actual players.
Simple - because you're looking at the problem wrong. You're viewing it from ONE perspective, that of making money.
If that money is made at the expense of other users, or affects the other user's in some other way (like ruining the market or pricing) then Valve just ain't going to have that.
There's no money involved whatsoever -- it's a card from a set vs. another card from the same set. I'm not even using the Exchange bot, which uses a credit system for cross-set trades and for taking the last card that it has, unless I can get an actual 1:1 trade.
I know that at least one Valve employee is aware that some Steam accounts are set up to be automated traders:
https://steamcommunity.com/groups/tradingcards/discussions/1/622954023422884592/
The Steam community soon figured out that there wasn't a white list of approved trading sites' trading bots. It was just that any account that had more than 5000 trades didn't get a captcha when confirming a trade offer. My account had more than 5000 trades when this was implemented and I never saw a captcha when confirming trades then.
https://steamcommunity.com/groups/tradingcards/discussions/1/622954023422884592/?ctp=17#c622954747290191699
You can usually get better offers off Steam than with the voucher, you can't give them away and they do eventually expire, but if I get a rash of them I have used the trashbot to offload them.
They are unsolicited junk, I don't want them and the bot serves a purpose Steam hasn't bothered to implement in 20 years.
You are referring to abusers, which is the problem with any system, but banning them outright can remove things that are useful.