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Because people selected it during the nomination vote.
Because people clicked on it during the award voting.
At least that's the official thing. Whether or not Steam has adjusted the votes is everyone's own guess.
I know it's a big shock but popularity contests tend to be won by what most people want to win.
Except the "labour of love" for this particular title is just milking. They even sell you a pai griefing mechanism and ban you if you mod singleplayer.
Wouldn't surprise me if Rockstar encouraged people to vote for it. And with an giant like Rockstar, any non-giant will just lose out even if 100% of their buyers would vote for them. Just too much mass in it.
Non TL:DR Versión: People voted for it.
Go figures...
There >was< an incredible of detail and effort in the original release...
There is nothing admirable in releasing sometimes a DLC once in a year and milking the playerbase the rest of the time.
They provide contents for the players to enjoy. If you put your mind to it you can easily get a lot of stuff without ever having to pay for a sharkcard. Sure, it requires patience and planning; it's not easy to "just" buy everything the game.
But it's definitely not that hard to come a long way. Exactly one year ago I started again on PC, only had the criminal enterprise pack. Now I'm level 306, own all the properties online (apart from the forged documents business), and I own a whooping 400k. It was around 8 million but then I had to buy the Furia, Tereract, AA Trailer and two scuba suits ;)