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I'll let you in on a secret, Uplay and Origin also take a cut of every sale. They exist because the companies behind Uplay and Origin wanted to take that cut for themselves.
If you think that's high go look at the amount they get taken when they sell in retail as that's around a 50% cut after distribution and vendors take their cut.
Sony, Nintendo and MS get a flat fee form the sales of boxed copies and a % of the sale from digital (most likley 30% as well).
Retailers get about 60-70% of the retail sale, meaning the developer/publisher only gets 30-40%. If there is a publisher, then the developer often gets 5% of the final sale.
Uplay likes to sell everywherer to get as many sales as it can. They also only sell Uplay games on their site (from what I recall).
Origin is owned by EA, so they get 100% of the sales form their games. They get 30% from the sale of other developer/publisher games that are sold on their site.
I think he is confusing the cut from sales with the Community Market.
If it was even 5% it wouldn't matter
AAA devs are moving off because they want ALL the money. THey can leverage the same platform for their other games. They can create their own ingame currency and money that users can buy directly from them bypassing MS,Sony,Nintendo,Steam
The 30% isnt the problem
ITs ANY % that's the problem
The enduser will pay 5 euros. (This may vary).
This is surprising to know.
Because that was for a real world product.
Now, if you create a digital product once and you can sell it a zillion times,
70% of the endprice for you is awesome in contrast. And its already marketed and delivered.
Even on consoles?
Then are we going to see place where PC gaming have like tons of platform?
I heard Bethesda going in for some too
Yes
That's why they prefer you buy 'digital' versions of their games. ITs better than retail, plus they don't get screwed over by Gamestop reselling their stuff at 500% markup dozens of times
Its understandable that AAA wants fully paid for their products they are making, when steam basically is doing "nothing" for those revinue.
30% is indeed the industry standard, including the consoles. And Steam get 0% if you buy Steam key from places like Humble Bundle or G2A, so they are actually better for developers.
Steam was a godsend back in the day. For some, it took all the expenses away and minimised how much was taken from the developer. Given the choice would you rather lose 50% or more of your profits (as how it used to be) or would you preffer to give Valve 30%? Hell...some developers chose Steam for eco reasons (no plastic or productions beyond servers).
It's why Steam won in the end. Big developers could afford to go both retail and Steam. Indie devs could not thus Steam grew with it's titles.
Now the market is starting to change again. Certain big devs (EA for example) have left Steam. Others, like Ubisoft, have a partnership going. Valve and Steam wont break but they will most certainly have to bend. Steam is still an excellent choice for many developers. It's just the big studios capable of maintaining their own storefronts (EA, Ubisoft and now Bethseda for example) that are turning away.