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Let's say they get more than $1M with 3M installs. The fee would be 3M-1M (the threshold) = 2M billable installs. The total fee would be 2M × 0.01 if they're using the enterprise version = $20k. Not a big deal. It would be if they were using the free version but I guess they aren't.
That's dumb as all you're doing is hurting the developers, not Unity.
There are other engines, they must switch.
f. o.
I believe that some people see big numbers and don't know how to articulate the meaning of this in their head, just cut some 0 and try to imagine how it's starting to add up. Because they are assuming that a lot fix a little. And it's not like this.
And even if it was (which it isn't) now only the first installation counts. And even if it didn't, them being in the cheapest price bracket would make them able to take that cost without any issue.
That makes it a lot worse for medium/big companies, because the first installs each month (with Enterprise) won't be billed at 1 cent but 12.5 cents.
Even if we assume Paradox themselves are largely unaffected, the taint of using Unity is real. You don't just change game engines on a whim, especially one month before a big release, but this is all very unfortunate.
I am never going to buy a unity game again.