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Build specialized industry, bump their taxes up, profit.
Also unless you use a mod to disable tile upkeep, just use the starting tiles until mid to late game. They are otherwise too expensive to bother with now.
I've started small, limited services and expenses paired back to 60% on those.
Over time as population and demand grows I added services, and then slowly started to increase the expenses back to 100.
Decent income for a while, slow demand spikes but making money. Have lots of farming and some mineral industries. Have higher taxes for industries that I have to maximise profit. Making good money steadily for a while then BAM! Start hemorrhaging cash like nothing else and the only way to get it back is reduce services expenses back to minimum, raise taxes or turn off services completely.
Otherwise I'm broke in no time.
No idea what I'm doing wrong for it to suddenly go from +120k to -50k while watching the budget without changing anything.
Just like real life, if a country is strictly a consumer, its headed for hard economic times.
I think you can still get to where you want to be, but your city will need to evolve to that goal over time.
Another person posted about tile cost. I did that last game and its why I started over.
Bought too many tiles and went bankrupt. I know to not do that again.
Look at what you are producing, and for those categories where to taxation is zero, bring their tax rates back to 1 or 2 percent. Go back periodically and see if any of them are now producing. If any of them are, ramp their tax rates steadily until they match the tax rates for your other industries. Use wind power, even if you have insufficient wind to generate the full amount of power that they are capable of - add better blades and solar power panels to all your wind generators.
Generally, think like a city manager, and work out ways to cut costs and incentivise people and industries to come to town.
I recently found this advice, and it works!
But this is a flaw. The game should balance a progression for services, not to let you to micro manage the on/off button every 5 minutes.