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Exporting via trains, ships and planes only happen when there is enough to export plus it makes financial sense for companies to do so.
This isn't C:S1, forget the logic you learned from it.
@Stealthy What do you mean by "makes financial sense" for companies to export?
Transportation costs money. If the cost to export is too high, stuff is stored and sold locally.
Harbour and cargo station act as a warehouse too and they use trucks as much as they can for exports. Only after being over 50% full, they start using larger means. Think it like "balanced mode" in old C:S1 warehouses.
This game really doesn't work like the old one, forget the way you did industry and related actions in it.
Edit: Also, if company wealth is poor, it can't afford to export.
Doesn't seem so. May have few minor bugs but in general it works.
It's affected by the same bug that results in Cims heading to neighbouring towns for school rather than your shiny new local school. Essentially the distance calculation is missing a weighting for local vs external, so businesses assess the cargo hub (and it's external import/export routes) on the same criteria they would a local store or warehouse before deciding where to sell their goods. In extremis this can result in a factory next to your cargo hub only ever importing and exporting and ignoring local supply and demand.