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TL;DR steam sets their price based on the US price and JB sets their own price.
Yeah I know, but it sucks I can get a physical edition down the road for $60 but can't find a cheap digital edition. I'd understand if the game was $90 everywhere, but the differences in prices from various stores is so frustrating.
Although it seems no one stocks the pc edition so I'll have to order that online. Guess a $30 saving is worth waiting a few days for.
Because the quality of life in Australia/NZ is extremely high.
Because JBHIFI is willing to take a haircut on the pre sales and first day prices. They probably make about 5% on their cost from the publisher as apposed to steam gouging us for 30% on top.
Sadly they sold out their allocation by Monday this week and took the option for pre sale purchase down. I'd say you wont see it on shelves at all as that's what happened with Metro Exodus
edit to add some proof:
'According to Press Start, an email went out to developers earlier this week warning them that "if your games don’t have AUD prices submitted before AUD goes live, customers in Australia will no longer be able to purchase them through Steam." '
https://www.pcworld.idg.com.au/article/649881/support-aud-finally-comes-steam-catch/