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Steam storefront popped it up on upcoming games too, which a lot of people check. While this game wasn't marketed to the levels of say, Diablo 4 or Starfield, it was certainly NOT nothing. For example, here is the PlayStation announcement trailer...with over 500k views alone.
https://www.youtube.com/watch?v=rE7KTE28HrA
They were not 'blind sided', they willingly chose to be. All the signs of the game being at least moderately popular were there.
I got lots of gamer friends who barely knew it existed before release. And even then, all they saw was "Meh another third person shooter... :x".
Actual Gameplay from actual users only came a week or two before release and all you could find of that on Youtube was 2 or 3 videos (TOTAL) even, by specifically typing the name of the game in there.
So, your point is valid but we're talking about modern potential customers here: they got burned so much in recent years that you can have a million trailers... if they don't see actual gameplay by actual users, they won't buy. So this backfired magistrally because it was marketed like crap.(in a modern setting)
There was no real way that I can see that anyone could have anticipated the overwhelming amount of response this game has garnered in the week or so since its release. On the surface, and in trailers, it's your fairly typical 3rd person co-op shooter. The response it's garnered has largely been post-launch, and astonishing, to say the least. 450,000 concurrent players is a dream for 99% of game developers, and these guys have hit that within days of releasing their game.
Does it suck to not be able to log in and play? Absolutely. It's a drag, no doubts about it. But simply blaming the developers for not 'throwing money' at the problem shows a complete lack of understanding of how 3rd party server hosting is managed, especially when we're talking about these numbers, and the backend means of querying said server that were not even originally designed with half a million or more queries in mind. The reason it's currently capped, as they've stated, is that each time they've raised it, it's brought certain issues to light vis a vis matchmaking, mission rewards, or the social menu. They're essentially being forced to rewrite a hefty portion of their backend server infrastructure to accomodate overwhelming numbers of Liber-tea drinking democratic fanatics, and when that's done, they can focus again on the numbers themselves.
They're not running from the problem. They're not taking the money and hiding. If you don't have the patience to support open, and honest game developers who've put out one of the most fairly monetized live service games in the last 10 years, then... well, I suppose you don't have the patience. But I do.
TBH though i was only even curious to read it because I saw so many people playing in Steam group chats.