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For what it's worth, I don't believe the game is a flop - it underperformed, sales-wise, and that worries me. But it's won a ton of awards and gotten a bunch of critical attention, and that means it's done SOMETHING right!
But I do agree with you about Steam.
Honestly, if I did not Folly Raphael from Hinterland on Twitter, and did not see his Tweet about your game, I would likely never have found it at all. And others who, like me, are not attached at the hip to social media and gaming e-zines, or streamers, and who only see what Steam gives us in activity feeds and store queues... lots of older, less "game-aholoic" folks who may enjoy the game, but who have never seen any ads for positive PR for it.
I really think Indies need to work together, networking, as friends, to promite each other's games, and create a strong, solid IndieDev Coimmunity. Seriously, find ome other good Indie Devs, talk, form an allaince of sorts, promote each other, and get the word out to the gaming public that Indie = GOOD. Instead of the current Indie = Asset Flipping Crap.
This is just an idea but.. What about youtubers? What if you guys emailed some of the bigger gaming youtubers out there with a free code to the game, explane a bit of your situation, and ask if they could do a video promoting the game a bit? This feels like a game people like Markiplier, Jacksepticeye etc would love to play! (I don't watch to many famous youtubers but i know that atleast jack prob would have no problem playing this if you reach out to him)
I hate to see this game being swiped under the rug sort of, this is a wonderfull game and it def deserv more people playing it!
Right there is the problem.
Being "edgy", toxic, cruel, and destructive is "cool" and accepted, expected even, in the gaming community at large. The culture has shifted, dramatically. And NOT for the better. The anonymity of the Internet and social media platforms (which Steam does fall into), has led all of us into being more callous, and not considering what type of effect our typed words can have on actual people's lives.
Sheeples. Toxic, "edgy" sheeples. Because hate and toxicity seem to be cool, eh, Mr. President?
Hey, I've been playing games for a long while, and I'm particularly a fan of narrative/choice intensive games. I bought your game the day it released because I was genuinely intereested in the premise - of walking around a world where stories are told (disclosure: I'm a small indie game maker, and one of my initial concepts was literally of a storyteller where the stories adapt to the world) so the moment I heard you'd done something on those lines I was hooked enough to dig in.
This game in its current state did not deliver on that fantasy, it was more of a game where if you tell a story enough times it levels up in a predictable way every time (and far too often into ghost stories). Behind the layers, it was a punch-clock - get story, upgrade story for the sake of completion, pay out story to recurring character and get little story tokens from them in turn. Unfortunately, the method of getting those coupons - the travel - itself is highly unfun, as is chasing every last story.
The character interaction chapters were at times annoyingly either too easy or too hard (based on how many stories you had, how well you'd predicted their character, and how many remaining stories of their type you had), movement was slow, and outside of nice pictures and genuinely good voice acting, I didn't take much away from this experience. Furthermore, since you have NO way to figuring out which type of story (ghost / thriller / other) a story is at times due to how vague the text is, and particularly so if you haven't played in a while, this game also makes coming back to it extremely uncomfortable.
Now, beyond the tough love above, I adore the artwork and the soundtrack (well, before it gets repetitive atleast, since I wander so much looking for a missing story or another) . I won't deny some of the writing also amused or impressed, but not as consistently as I'd have enjoyed..
I've played a multitude of story intensive games from text based games (I highly recommend chooseyourstory.com) in html or twine, to linear adventures, to telltale, to dontnod's work, to Annapurna Interactive's interesting works, to planescape torment and both kotors, the witchers, and a LOT in between. Your game does have its own niche due to the central concept of stories leveling up, and wandering around a familiar map on the way,, but that's about it. I regrettably did not enjoy your game and would not recommend it in its current state to other gamers who share my genre of preferred games. To me, THAT is where WTWTLW fails, it fails to be worthy.
Does your considerable effort deserve attention and appreciation for doing something new? Why yes, surely. However do I consider it a worthy game in this space of story intensive games that I'd happily recommend to others? Unfortunately not.
I genuinely wish you well, indie is hard as hell after all and we all wish everyone else the best, and if you've read this I thank you for your time,
Cheers and bon courage.