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They know you'll buy it. They know they will get media coverage. Big name companies do not NEED to release a demo to get you to buy their game.
Most companies that release demos are ones who are not sure they will get the same publicity as a Fallout 4 will. It use to be Sony would compile demos of games and release them via some gaming magazines. That stopped way back when the PS2 was still in its prime though.
So your short answer is they do not need to convence you to buy the game.
The dev costs would be better spent on patches or future content.
The day of demos are over. You'll have to deal with it - And hope other webstores adapt to Steam standards.
-AAA- companies are laughing their asses off tbh.
No they most certainly were not - They are the first digital store that I know of (and I know quite a lot) where you can buy an entire game and refund it WITHOUT ANY QUESTIONS within a 2 hour playing window.
I'm a EU citizen - We've had mandatory refunds for a lot of reasons for many, many years.
Add invisible walls so you can only explore a small portion of the map. I can easily see a demo letting you do the quest in concord and nothing else