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Just be careful who you buy from. If it's some unknown cd key site that only operates on the internet, has no feedback and no customer support etc...it's not a good indication.
In addition, any company asking you to change your location to activate a game, or wanting to screen share so they can watch your game activation is a bit sketchy, avoid those places.
All in all, there are a lot of legitimate companies that offer great prices, so shop around and think a bit before you buy.
keyradar.com is a great site to go to to find out if a key seller is legitimate or not. If they are not legitimate, you run the risk of having your game banned. And even if your key is not banned, there is a still a really good chance that there is some innocent victim involved in a crime, or a region has higher prices than what it used to be because of the key reselling market.
On that keyradar.com site, all you type in is the domain name. for example http://www.gog.com, you would just type in gog or gog.com only.
Basically the most ethical and moral thing to do is to stay away from any site that is not authorized, and that keyradar.com site will help you learn who is authorized and who is not.
They're a third-party auction site. Depends on the user doing the reselling. It's about as dependable as ebay for digital stuff would be without buyer protection.
g2@ are bad, because they're a marketplace. Any old joe can sell steam keys and that's a major problem. It's different from an actual business that sells their games...
That site is quite poor...all it does is identify "authorised resellers". It does not identify whether the business in question is legitimate and reliable at all.
Plenty of companies are not "authorised resellers" but their keys still work and they are all acquired legally.
Usually companies with a physical storefront (an actual game store) get boxed copies sent to them, they recycle the plastic and paper materials, drill holes in the discs and throw them away by the tonne.
Then they keep the key and sell it to you. That way there is only 1 buyer. There is nothing illegal about that - they purchased their stock legally and have decided to sell the key instead of the physical copy.