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New scars after a battle - stuff like that.
No, but it is nice.
Long answer.
If you look at games historically, games never used to allow you to customise the character in any way (picking up new weapons doesn't count) and those games are still considered classic even if a little outclassed by todays technology. I think the key thing here is that as technology progresses, what we can do in our games gets more advanced and our options during the game can become more varied. With that variation comes the ability to journey a game using different play styles and approaches. Hitman and Splinter Cell allow many levels to be completed silently and loud allowing for multiple play styles if you become fed up of always creeping around and this gives a better experience to the player and replay ability as you can play the levels stealthy, then try them again blasting the hell out of everyone.
Obviously I know the OP is referring more to the RPG genre such as the Elder scrolls and the Fallout 4 series. In this sense I tend to find that the customize abiltiies never really affect my game that much but that will be due to me tending to build up a variety of skills rather than power building juggernauts, so this in itself can lend to replay ability. My next play through I might decide to forget intelligence and Charisma and try a marksmen with super punch style of build and see how I get on with that.
As for being able to customise the appearance of a character beyond clothing. Yes I think it's an important feature but not one that will make or break a game assuming as you have a few options to choose from. Lot's of people love editing the appearance of a character they will spend the entire game playing as for that added feel that it is you (or the approximation at least) that is playing the story, so you feel more attached to what you do and what happens to you during your journey.
One added element in Fallout 4 that I truly loved but the final result was disappointing in my opinion, is how the appearance you gave yourself and your partner affected the appearance of your son in the game. I would love to see this feature in more games in some context. But again, it's not a feature that makes or breaks a game but does give it a nice touch. If the storyline was more involving and made you feel attached to the characters then I feel this feature would have worked much better than it did in my eyes.
To sum up, read my short answer :D
It would be really nice if someday this could be done automatically
So yes, it is important
You've reminded me of another point ;)
In Fable 2 the character you played as changed as the game went on. You aged as time went by, grew fat or thin depending on what you ate, using magic created electric lines over your body and dying caused scarring to appear as well.
This was a really good feature added to the game but I don't know of any other games currently using this feature to that extent. On a personal level I think it would have worked in Fallout 4 (except the aging part) but it's a feature I prefer to have as optional. Many players probably like the fact you get battle scars and see them as trophies of their journey. Myself, I prefer the crisp clean look as it was when my character first steps out of the creation chamber to start the game. Though my tastes may change.
Using the surgeon to manually alter the appearance is a great idea for those who like the same, I bet the developers didn't see it being used for that so nice use of that feature, Megumeru.
In relation to gameplay style, the ability of a game to sustain multiple styles has always been important for excitement over multiple playthroughs I think. Probably going back pre computing. For a single playthrough not so important perhaps, though I suspect that a game that supported only a single play style would seem very thin nowadays.
Best of luck with your project :)
*edit*
I'd like to add one more point: customization is so important that even first person game, games where you don't even SEE your character, give players a means to customize their appearance. It's THAT important.
I HATE the guy from Witcher. He looks like 80's UK soft p0rn baron Peter Stringfellow
So much so I can't play the game. I'd just chop his head off with his own sword.before I start.
I started to play Metal Gear games sonce they added customization. Ok I'm always snake, but the look was so contrived. Clint Eastwood meets Dennis Lillee circa 1975. That used to put me off.
It doesn't detract from a game to have customization. You can always take the default if you want.
It's a win win really.
Default if you aren't interested in customization
Customization if you are.
What's not to like?
I don't know about others, but I know that I choose FO4 over Witcher 3 for personal enjoyment mostly due to having more control over who I am versus being Geralt.
There are some things about the custom character in this FO4 that I'm disappointed w/, mainly having to do w/ a more rigid focus on your character's backstory and reactions to situations that tend to take some of the choice away from RP purists.
However, overall, even w/ the small disappointments that I personally feel w/ Fallout's latest customizable character, it's still mostly MINE, w/ my own choice of weaponry and looks (even if my responses are pretty stock).
And that's enough to tip a game w/ a custom character over a default one, even if they are as interesting as Geralt and Snake.
That said I agree with Doc Clarke. I never played one Witcher game because I did not like how the dude looked. Guess I missed a hell of a game.
Being able to identify with a protagonists race is also very improtant to alot of people as well. My #1 brother from another mother will not play any game that does not allow you to create your own char. Talking with him, it came down to being able to Identify or not with the protagonist race.
I'll certainly play games with defined characters (Witcher, etc) though I tend to feel less involved in the story.
Would you say that you have reaserched this and if please tell me what your sources are.