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“Defendant’s Commercials were objectionable because they featured repeated homicides in a dark, dystopian landscape, where violence is glorified as sport. The killings and physical violence were not to protect innocent life, but instead were repugnant and morally indefensible images designed to appeal to young consumers.”
I watched the ad and the Sole Survivor kills ONE roach and shoots at some super mutants...ya real violent.
In any case, thanks for the quick answer.
That was his excuse, it harmed his image. He did indeed have a contract where one condition was he gets to view the ad before it ran. Zenimax didn't show it to him for whatever reason, I'm guessing because how could anyone thinks that's too violent, I don't even think you see blood.
So he didn't win because it harmed his image it was all because Zenimax broke their contract, didn't even matter what his reason was. While it was petty and greedy to sue them over it they were in the wrong here.
Pretty stupid move though if you ask me, anyone who knows about this suit would likely not enter a deal with him ever again, it harms his image way more that that ad even would have.
So I looked into this randomly, wanting to know why no one, no one had an answer to the outcome. Someone above claimed that DION had won and I found no record of that.
Best I can find is the case record here: https://www.plainsite.org/dockets/35vawk12w/california-northern-district-court/dimucci-v-zenimax-media-inc/
What it appears to me (not a lawyer) is that Zenimax filed for a forced arbitration instead of the lawsuit, they won that and then the case was dismissed. This likely means that Zenimax settled out of court for a undisclosed amount. Anyways, this gave some closure to me and I hope it helps my other law-minded gamers out there! But a settle out of court in arb could be a mutual walkaway from the suit. Maybe nobody won here. Either way, I think objectively DION's case was stupid and had no merit.