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Same goes for the architect payments... peanuts
Imagine if they gave away 5000 arx a week and nobody ever had to buy any.
If I was running a business and an employee suggested that genius idea, I'd fire them.
But you don't run a business, and relationship with customers is a good thing to have.
Look at Valve, they keep doing things that help us, such as forcing devs to tell us if AI is in games. If they just said "Nah, make them pay to see if games have AI, and slap on a monthly service fee to play their games online" a lot of people would quickly be upset with Valve and overall they'd make less money with their reputation ruined.
Valve are taking 30% of every game sold through their store front.
An analogy to your idea would be that every time there's a Steam sale, Valve doesn't get their cut. Good customer relationship!
Except it's even worse, because your suggestion for more free arx takes away Frontier's only ongoing income from players. It's like suggesting Valve lowers the cost of all games by 30% and doesn't take a cut at all.
And for the record, I do run a business, and I've been self-employed doing so for 20 years now.
5000 arx is nothing when you see all the things you can buy at the shop and their prices, so 400 arx is a joke yes.
And even if the limit was 5000, you still need to play to reach the limit if you play 1 hours a week you will never reach the limit.
There's your mistake.
You don't need any of the cosmetics, for any purpose. ARX are an entirely optional way of helping to support the game.
It could also be worse, it could be like darktide where all the premium cosmetics are locked behind a premium currency that you have NO ability to earn.
A good relationship with your customers, is utterly useless; if you don't make enough money to keep the business going...
And using Valve is a terrible example. Steam is a money printing machine, spitting out money significantly faster than you or I could count it.
Valve could stop working today, never do a single bit of work again; and they'd still keep printing millions of dollars every day with their 30% cut of all sales on Steam. That's not hyperbole either... They sell something like 1.5 million games per day (probably more by now). They don't even make the VAST majority of the games they're selling, they just get truckloads of money dumped at their feet for other companys games. They can just put their feet up, or swim around in piles of cash like Scrooge McDuck.
Most gamedevs (even a lot of the big name ones) don't have that option...