Ubisoft making personal attacks on people like Grummz

[Plutonian Prime]

FYI Ubisoft doing damage control, deleting last thread about this topic, without any sort of explanation.

Ubisoft makes personal attacks on Elon Musk, and even the video game coverer - Grummz on X platform, formerly Twitter.

Hey not a smart idea to play toxic potato with your dwindling fan base thus lowering your stock price for the next company to buy you out
Unless it’s all part of inside trading to devalue your frenchy company as an inside job


Anyway, you don’t even have to like the guy but a company shouldn’t attack any individual they dislike,. Ween the person writing these personal attacks is hiding behind the blob mask, its not cool.

[Isa]

Plutonian Prime a écrit :

RedCrownedCrane a écrit :

Elon Musk and Grummz deserve every insult and dunk they get. They're horrible human beings whose net contributions to the world are a negative. Ironic that in both cases, their bizarre need to be in the limelight is what shifted them from being seen mostly neutrally to entirely negative.

Ubisoft's not much better, nor is any corporation, but this is some employee or intern dunking on them. Good on them. It seems to be good for business too.

Not doing much for their stocks and business, it's actually an awful business decision, clearly a sign of desperation and attempt at relevancy.

Btw, it doesnt really matter what YOU think about the people, cause I doubt you'd feel the same way if it you were in the crossl-lines.

Didn't twitter shares tank even more the past month or something? Maybe you should give your boy Elon advice.

[Plutonian Prime]

Isa a écrit :

Plutonian Prime a écrit :

Not doing much for their stocks and business, it's actually an awful business decision, clearly a sign of desperation and attempt at relevancy.

Btw, it doesnt really matter what YOU think about the people, cause I doubt you'd feel the same way if it you were in the crossl-lines.

Didn't twitter shares tank even more the past month or something? Maybe you should give your boy Elon advice.

Actually X value rebounded to what he bought it for, and then he sold it again to xAI, honestly I have no idea how any of that multi-billion-multi-company insider stuff works, but i figure a smart guy like him's got it all figured out.

Besides, it's off topic for this subject matter.

[HiRed_ThuG]

Plutonian Prime a écrit :

Moonwitch a écrit :

If you really want to know, you can youtube the goonernomicon part 1 and get the full story on who they are.

Okay so Elon Musk is like the most rich guy on the world that bought Twitter, and makes really cool cars and rockets and other iron man tech, and grummz is like an anti woke game coverer, but he's not really that cool. But it doesnt really matter, since its not about the people, but the principle of the company behaving in an unprofessional manner

They professionally dunked Elon and Grummz and probably got an increase in game sales for doing so. Why does it hurt you so much?

[Totalled]

I'd like to see Steam Communities write a hard and fast rule that any and all political threads get deleted immediately and their authors banned for life. I use Steam to game, not to politic and half the reason I game is to get away from all the "My side is better than your side" hypocrisy we see out of BOTH SIDES on this. If you want to talk politics go to the message boards at CNN or FOX or whatever side you land on most. You will be much happier there! Honestly, who here isn't sick of politics ruining gaming discussions? Leave our games alone. I game with people from all over the political spectrum and guess what, they all have (shocked look on my face with hand in front of mouth) OPINIONS both similar and dissimilar from my own! Shocking, just shocking, I know.

Grow up, move on, enjoy gaming. Life sucks as it is for most of us on some level. Get away from it when you game.

[Isa]

Plutonian Prime a écrit :

Isa a écrit :

Didn't twitter shares tank even more the past month or something? Maybe you should give your boy Elon advice.

Actually X value rebounded to what he bought it for, and then he sold it again to xAI, honestly I have no idea how any of that multi-billion-multi-company insider stuff works, but i figure a smart guy like him's got it all figured out.

Besides, it's off topic for this subject matter.

Didn't he sell it to himself for 3/4 of what he bought it for and only managed to make that sale at all because he's the buyer, considering it's currently evaluated as being worth less than 1/4? That was a pretty big meme yesterday or something.

[Nyx]

Plutonian Prime a écrit :

Moonwitch a écrit :

If you really want to know, you can youtube the goonernomicon part 1 and get the full story on who they are.

Okay so Elon Musk is like the most rich guy on the world that bought Twitter, and makes really cool cars and rockets and other iron man tech, and grummz is like an anti woke game coverer, but he's not really that cool. But it doesnt really matter, since its not about the people, but the principle of the company behaving in an unprofessional manner

Dude unironically said Elon makes Iron Man tech.

[Bhaal]

Totalled a écrit :

If you want to talk politics go to the message boards at CNN or FOX or whatever side you land on most. You will be much happier there!

You've missed the point of these individuals existences. They want to be miserable and won't be happy until you're miserable, too. It's why they focus on denouncing things they don't like rather than celebrating the things they do like.

[RedCrownedCrane]

Plutonian Prime a écrit :

Not doing much for their stocks and business, it's actually an awful business decision, clearly a sign of desperation and attempt at relevancy.

ACS was never going to save Ubisoft without being a level of mega-hit that a majority of games are not. We're also in a time of economic turmoil, ironically enough due to actions by people like Musk and the administration he's technically a part of - and so, most companies have dipping stocks. It's no surpise Ubisoft's is going down when it was already going down for a few years and the market is looking shaky. To attribute their continued decline to ACS and especially to this humorous diversion of a set of tweets is... well, it's laughable.

The only people the clapback pissed off are people who were never going to buy ACS. On the other hand, it has convinced people who were overlooking it to buy it. The ratio displays it was good for business.

Plutonian Prime a écrit :

Btw, it doesnt really matter what YOU think about the people, cause I doubt you'd feel the same way if it you were in the crossl-lines.

They started it, Ubisoft's community manager continued it. If they didn't want trouble, they probably shouldn't have started it. I don't start trouble without just cause, unlike them.

The dunks in question are also so milquetoast and harmless.... it's pointing out Elon Musk is bad at gaming and that Grummz keeps procrastinating on making his game. An equivalent insult towards me would be, like, "wow you're so ♥♥♥♥ at fighting games the only one you play regularly is Smash with items on", and... yeah? Yeah that's just true. Like honestly, only people who cannot take a joke would get genuinely insulted, and both of them have, which just makes it funny.

So yeah, if someone responded to my criticism of them with a criticism like "lol Zero Suit Samus in SSB4 main"... yeah, yeah I am. I admit it, I am a scrub. Okay?

[The_Box]

Plutonian Prime a écrit :

Isa a écrit :

Didn't twitter shares tank even more the past month or something? Maybe you should give your boy Elon advice.

Actually X value rebounded to what he bought it for, and then he sold it again to xAI, honestly I have no idea how any of that multi-billion-multi-company insider stuff works, but i figure a smart guy like him's got it all figured out.

Besides, it's off topic for this subject matter.

He bought it for 44 billion. It was valued at 33 billion, by his own people, when he sold it to another company he owns. Even his own incredibly generous valuation of the company put it at having lost 25% of it's value, and that's not even adjusting for inflation.

[Aya x Kru]

My god just ask Elon to bend you over and be happy with that action/thought.

[Dagtag]

This again?

[Spectrum Fox]

Plutonian Prime a écrit :

FYI Ubisoft doing damage control, deleting last thread about this topic, without any sort of explanation.

Ubisoft makes personal attacks on Elon Musk, and even the video game coverer - Grummz on X platform, formerly Twitter.

Hey not a smart idea to play toxic potato with your dwindling fan base thus lowering your stock price for the next company to buy you out
Unless it’s all part of inside trading to devalue your frenchy company as an inside job


Anyway, you don’t even have to like the guy but a company shouldn’t attack any individual they dislike,. Ween the person writing these personal attacks is hiding behind the blob mask, its not cool.

Are you really defending people whom you don't actually know and whom don't even know you exist?

Why would you do such a thing?

[Plutonian Prime]

RedCrownedCrane a écrit :

Plutonian Prime a écrit :

Not doing much for their stocks and business, it's actually an awful business decision, clearly a sign of desperation and attempt at relevancy.

ACS was never going to save Ubisoft without being a level of mega-hit that a majority of games are not. We're also in a time of economic turmoil, ironically enough due to actions by people like Musk and the administration he's technically a part of - and so, most companies have dipping stocks. It's no surpise Ubisoft's is going down when it was already going down for a few years and the market is looking shaky. To attribute their continued decline to ACS and especially to this humorous diversion of a set of tweets is... well, it's laughable.

The only people the clapback pissed off are people who were never going to buy ACS. On the other hand, it has convinced people who were overlooking it to buy it. The ratio displays it was good for business.

Plutonian Prime a écrit :

Btw, it doesnt really matter what YOU think about the people, cause I doubt you'd feel the same way if it you were in the crossl-lines.

They started it, Ubisoft's community manager continued it. If they didn't want trouble, they probably shouldn't have started it. I don't start trouble without just cause, unlike them.

The dunks in question are also so milquetoast and harmless.... it's pointing out Elon Musk is bad at gaming and that Grummz keeps procrastinating on making his game. An equivalent insult towards me would be, like, "wow you're so ♥♥♥♥ at fighting games the only one you play regularly is Smash with items on", and... yeah? Yeah that's just true. Like honestly, only people who cannot take a joke would get genuinely insulted, and both of them have, which just makes it funny.

So yeah, if someone responded to my criticism of them with a criticism like "lol Zero Suit Samus in SSB4 main"... yeah, yeah I am. I admit it, I am a scrub. Okay?

Ubisoft’s decision to engage in a public spat with Grummz and Elon Musk, while momentarily satisfying for some fans, risks damaging its reputation and alienating parts of its audience in the long term. First, targeting individuals—especially high-profile ones like Musk, who commands a massive following—escalates a personal critique into a corporate PR skirmish. Grummz, a former developer with a vocal anti-woke stance, and Musk, a billionaire with influence far beyond gaming, aren’t just random critics; they represent a segment of gamers and cultural commentators who feel strongly about creative direction in the industry. By clapping back with sarcasm (“Is that what the guy playing your Path of Exile 2 account told you?”), Ubisoft shifts the focus from defending its game, Assassin’s Creed Shadows, to trading petty jabs. This undermines its credibility as a professional entity and makes it look reactive rather than confident.

From a business perspective, this move is shortsighted. Ubisoft is already navigating a rocky period—financial pressures, declining stock value, and mixed reception to recent titles like Shadows. Antagonizing critics, even ones as polarizing as Grummz and Musk, doesn’t win over undecided customers or repair trust with a fanbase frustrated by years of perceived missteps (e.g., buggy launches, microtransactions). Instead, it fuels the narrative Grummz pushes: that Ubisoft is out of touch, prioritizing “woke” agendas over quality. Musk’s involvement amplifies this, given his platform and tendency to double down when challenged. The viral attention might’ve spiked Shadows sales short-term—some fans bought it to “own” Musk—but it also deepens the culture war rift Ubisoft claims it wants to avoid, potentially driving away players who side with the critics or just dislike corporate snark.


A studio of Ubisoft’s stature could’ve taken the high road—addressing concerns about Shadows (like historical accuracy or streamer partnerships) with transparency—rather than dunking on individuals. This would’ve shown strength and maturity, fostering dialogue instead of division. Instead, Ubisoft handed its detractors more ammo, reinforcing their “arrogant corporation” talking point.

In short, Ubisoft’s attack might feel good in the moment, but it’s a tactical error: it trades professionalism for cheap shots, risks long-term goodwill for short-term clout, and widens a rift it can’t afford to ignore. A smarter play would’ve been to let the game’s merits—or flaws—speak for themselves.

[The Hierophant]

Don't start none won't be none.

[Spectrum Fox]

Plutonian Prime a écrit :

In short, Ubisoft’s attack might feel good in the moment, but it’s a tactical error: it trades professionalism for cheap shots, risks long-term goodwill for short-term clout, and widens a rift it can’t afford to ignore. A smarter play would’ve been to let the game’s merits—or flaws—speak for themselves.

In short, your obsessive defense of two people who wouldn't give you the time of day is both creepy and concerning.

Maybe you should get a dog.