Assassin's Creed Shadows

Assassin's Creed Shadows

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Ubisoft never hid number of sales if numbers were good
Just made some research and it's a fixed pattern: if sells are good, Ubi ALWAYS brag about it.
There seems to be no instance showing them doing otherwise. Every time when they hide sells, it's because of underperformance and when the game sells less than expected.

This simple fact makes that massive marketing bombardment look bizarre. You can read about massive success everywhere and the players feedback under those articles is extremely moderated.


Examples of releases where the sells were good and revealed:

- Assassin’s Creed Valhalla

- Far Cry 5

- Rainbow Six Siege


Examples of releases where Ubi hid the sells numbers and games were total flops:

- Beyond Good & Evil 2 (ongoing production with no revealed preorders or any progress-related financial details which suggests ongoing development hell)

- Ghost Recon Breakpoint

- Prince of Persia: The Sands of Time Remake

- Roller Champions


+ 2 games that sold below expectations although weren't "total" flops, but Ubi hid sells anyways:

- Riders Republic

- The Division 2
Last edited by RigelOne; Mar 25 @ 10:19am
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Showing 1-15 of 19 comments
Armor Doge Mar 25 @ 10:07am 
Interesting observation.

Now, what would they have to hide?
Why?
This is really a big, BIG mystery.
DmonHiro Mar 25 @ 10:07am 
Anyone with a brain will know this already. It's so obvious.
"sells numbers"
I don’t know why they would hide the numbers if they’re good.
Microsoft started hiding their hardware box hardware sales when they got whooped by Sony.
HorzaEdeo Mar 25 @ 10:14am 
beyond good & evil 2 that hasn't released yet and still has no release date? THAT didn't sell well?
Originally posted by patrick68794:
"sells numbers"
People's jobs are at steak if sells number are low.
RigelOne Mar 25 @ 10:17am 
Originally posted by HorzaEdeo:
beyond good & evil 2 that hasn't released yet and still has no release date? THAT didn't sell well?

they never disclosed preorder number or progress-related financial details. That's what happens when games productions stuck in so called ongoing development hell.
bshock Mar 25 @ 10:18am 
They have announced numbers. The last one mentioned two million players. Copies sold are of no concern to you. They will make an official announcement around 10 million sold as typical for Ubisoft.
You don't know if they're going to show the sales numbers for Shadows. It's not even a week since it released. Give it two months. Until then, it's all pointless speculation.
Originally posted by HorzaEdeo:
beyond good & evil 2 that hasn't released yet and still has no release date? THAT didn't sell well?
BG&E would need to sell 50 million copies to break even at this point, it’s been in development so long.
RigelOne Mar 25 @ 10:21am 
Originally posted by bshock:
...Copies sold are of no concern to you...

oh, I didn't know that. Why nobody told me?!
I beg your forgiveness.
Silvarsson Mar 25 @ 10:21am 
Originally posted by bshock:
They have announced numbers. The last one mentioned two million players. Copies sold are of no concern to you. They will make an official announcement around 10 million sold as typical for Ubisoft.
2 millions players = copies sold => milestone.

They're not bragging about concurrent players.

Copies sold inclues pre sales (which big franchises always do, and tend to sell a lot during presales).
Originally posted by RigelOne:
Originally posted by HorzaEdeo:
beyond good & evil 2 that hasn't released yet and still has no release date? THAT didn't sell well?

they never disclosed preorder number or progress-related financial details. That's what happens when games productions stuck in so called ongoing development hell.

I’ve had a preorder with GameStop for this game since 2008 for Xbox 360.
RigelOne Mar 25 @ 10:23am 
Originally posted by Citizen Cook:
Originally posted by RigelOne:

they never disclosed preorder number or progress-related financial details. That's what happens when games productions stuck in so called ongoing development hell.

I’ve had a preorder with GameStop for this game since 2008 for Xbox 360.

oh, so that was you! thanks for clarification. ;D
Originally posted by RigelOne:
Originally posted by Citizen Cook:

I’ve had a preorder with GameStop for this game since 2008 for Xbox 360.

oh, so that was you! thanks for clarification. ;D

I’m keeping the faith🙂
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Date Posted: Mar 25 @ 10:05am
Posts: 19