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-#1 Top Seller but preliminary estimates put Steam ownership between 106k - 324k
-Highly rated, just like Dragon Age Veilguard
-Lower Steam concurrent players tho, most people likely playing it through the $18 subscription and we are already seeing it being discounted to $60 at Best Buy
As for Ubisoft, if they don't get enough sales, they might be forced to fork over their IPs to a different company due to negligence of the audience.
Whether Shadows saves or kills Ubi is impossible to know at this time. Anyone telling you they know for sure is selling you snake oil. We can look in the stock markets and player numbers like they'll eventually reveal a vision or a sign but it's all premature.
As for Ubisoft, they’re not doing so well:
They’re not announcing copies sold, only 'players' numbers.
The game peaked at nearly half of what Veilguard did.
Their stock is still dropping despite the game release.
Looks like this will be the last AC game ever.
It does get better. I mean sure you will have case of "So bad its good moments" like Yaya character looks like DEI Sasuke from Naruto. Or random hip hop and rock music which doesnt fit feudal Japan at all (Music itself isnt bad but those moments are the so bad its... well cringe but its entertaining)
Overall the story in midway i think does make the game good. So i will say
7/10. I do recommend it.
As far as the culture war goes. It will be culture war.