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So how it should work is if it exceeds expectations it should go up, if it falls below it should go down. But Ubisoft is in an odd position, where the stock price likely isn't that connected to the current release. One as general investors still will not have a way of knowing how well it is doing and more to the point. The issue Ubisoft has is a failure to capitalize on there ip for several years now (with some exceptions) due to poor management or at least that seems to be the sentiment. That trend isn't suddenly going to turn around because of one game that does well (unless they somehow pulled out a call of duty or gta level hit). It will take several back to back successes for investor confidence to be regained.
You tell me lol... While stocks go up and down all the time, the stocks of the company dropped pretty damn bad, like really bad. After the release of Star Wars, it wasn't good, they dropped after the trailer of AC Shadows, prior to the release of AC Shadows, it dropped by 84.85%, and then dropped 7% after the release, this is NOT good. So what I've heard so far, is that the company is seeking to break up, which investors aren't pleased with. The other news, was that the company will form into some new "entity" basically working alongside with a potential buyer, so they don't have to sell off their stuff. They will most likely be bought by Tencent.
The game itself is just, "meh." It's ok and of course it is pretty. The DEI stuff hurt it, along with the bugs and just "meh" stuff. Bottom line is, the game just didn't perform the way they needed it to, and so now they are in trouble. The game should have had Monster Hunter numbers, this is Assassin's Creed we are talking about here, and one placed in a setting people wanted to see ever since after the first game. It has been sad seeing people gaslight and shill for this trash ass company, that clearly does not care about gamers.
(-36.03%)past year
(-7.77%)today
Yea those numbers every investor and shareholder wants to see.
You don't have to be a expert and know how stocks work with numbers like those.
so you actually think the game is doing good?? you do realize that with the amount of $$$ they spent on the game, they need to see numbers like 20 million players across all platforms and 15 million full priced sales to actually help the company get out of the financial funk they are in...sounds like you are either a diehard fanboi, or just extremely ignorant about how economics work
People don't realize this game is the most anticipated AC game of all time and it still doesn't even top the charts for a AC game. It's clear most of the fanbase died long ago
The investors are pissed, and Ubi has finally admitted that the game hasn't sold well at all.
A YouTuber said that. Ubisoft didn't.
Anyway, I do not care about the success of Ubisoft as a company. They could go under tomorrow and I wouldn't care. Hell I might be a little happy about it given all the actual controversies around them, and not the "DUHHHHH WOKE" non-troversies. 2 million people have played this game. The game's a hit in that way, even if it is not a monetary success.