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They've been using it since at least origins; I couldn't find Syndicate's EULA to check it. None of the AC games since then actually did anything much with your ram or even prevented you from cheating the store items (they tried, but not via ram monitoring), despite all of them having this clause.
The reason it's there is because Ubisoft correctly knows that nobody actually reads these EULAs, and this kind of outrage proves it every time because if they did they'd know this isn't anything new, and it's not even just Ubisoft that uses this clause (every anticheat in existence monitors your ram because that's literally how they work, Elden Ring also has this clause, etc). They just use the same broad, general use EULA for every game because it doesn't hurt anyone if they agree to things that aren't being used and won't be acted on anyways. Specially tailoring something that won't be read by anyone for each individual game is just a waste of effort.
No modding allowed too, we can't allow modders to give away skins and other stuff for free! Thats stealing profit!
Customers need to hold companies accountable. That is exactly what Ollac is doing here.
Why should it be bad to call out specifics in the EULA?
"People who had never read a single word in those documents." Wrong general assumption you make there and you know it.
Just because this is the first time you see this doesn't make it any less valid.
Btw, you can just copy paste any EULA into an AI and let it find out if there is anything anti-consumer within seconds, instead of reading and comprehending it for 30 minutes.
And that is a good thing, more power to the potential user.
Because it doesn’t know when to take a rest and insist to create a ‘new AC’ every year. If the team’s imagination weren’t running out under this condition, then they must not be human