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When AAA publishers started pushing it, instead of saying no, we spread our cheeks and told them not to use any lube.
That standard $60 price tax existed for a small eternity.
For years publishers tried to get around it with various different editions or tiny DLCs or other ways to make more money like the dreaded loot boxes.
Their cost rises too, you know. Developers want to get paid as well. With more complex games and more developers working on many titles these games get more expensive all the time. To a point where even high sales figures can no longer sustain it.
Now they want $10 more for a standard edition. Big deal...
I think it's more honest than many other previous attempts to make more money with their games.
Get used to it? I haven't bought a single $70 game and am not planning to. Awful value for a video game. The best games are free or indie.
This take misunderstands the gaming industry and market. Over the course of 20 years from 2000 to 2020, the market tripled in value. The $60 price point was maintained because it was right during explosive growth.
Now the industry has lost sight of making video games for players. They are making "entertainment experiences" for spenders. This is why the games industry is no longer growing outside of China.
The solution to games getting too expensive to cover their costs is not to raise prices for consumers. It's to stop spending 300 million dollars making "Suicide Squad Kills the Justice League" or Concorde or whatever other drain-circling garbage that nobody asked for.
Reminder: Half Sword, made by two young guys, playtest available for free, is *still* the most fun I've had in years.
I have only bought two "AAA full price" games in the last several years. Death Stranding and FF7R.
Not even AAAA are worth 70 bucks...obviously, as we've seen :)