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Console games were more expensive due to positioning of their product via marketing strategies. A console goes out as a premium product. And those games needed to follow that frame.
You cannot do that with PC because theiy're highly customizable. Only for parts. But it doesn't work as whole concept like with consoles.
Now they're trying to mix that all up to a pulp. The "industry" is overgrown and led by business people who have nothing to do with the art and passion of gaming. They're going for a higher price strategy because consumers pay anyway.
I'm sorry, I misunderstood then, I apologize.
There are also people who feel affiliated to MS and willingly pay a higher price to support their fav. company. This is not a joke btw.
Theoretically it should make more sense if the same version is more expensive on Steam. because they take a cut. But also Bethesda knows that they have a bigger exposure here and will sell more on steam, than on their own store.
So the MS store won't bring them as much as an income than steam would, so they try to balance it out by going higher on their turf. There also might be some regulations from platform to platform that I don't know about.
People will buy where ever there is an offer. And they know and use that. And if they see that people buy regarding other offers, they take that into their studies and will further increase their prices in the future.
So they'll increase on steam again and go with a higher price tactic on their turf like in the last example. And so on...
I think it has to do with the Old Mars Skin Pack that is exclusive to the Xbox PC app? That is included on both the base and Premium versions on the Xbox, whereas I couldn't find a mention of it on Steam