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On sales? 100%
The cost per unit to produce DLC is 0. You have your development cost and then that's it... You pay 30% of incoming revenue to Steam (and whatever percentage applies to other storefront operators) but that's consistent regardless of the price.
You make the same selling one unit for $100 as you would selling 100 for $1.
If SEGA look at the sales of Shadows of Change and think they could make 2x more sales by dropping the price by 40% there's absolutely no reason why they wouldn't do it; It makes more money for them, it means they have more people engaging with their products, it means they have more positive word of mouth and are viewed less as being greedy.
I have no idea why there are so many people who are insistent that they'll stick with the pricing no matter what; They will have increased pricing because their projections suggested they'd make more money with the new price. If they re-assess projections and think that they'll make more money with yet another new price they'll do it.
Then if instead of looking at Warhammer 1 as its own game you look at its value as what is essentially DLC for Warhammer 3 you've got a situation where you have all four of Empire, Greenskins, Dwarfs and Vampire Counts, complete with a not complete but fully functional roster and two lords a piece for $60. Compare that to $25 for just the Chaos Dwarfs or even against $19 for the old race packs and it's just better value.