Suggestion: New DLC Pricing Tiers

[Ronin-Sniper]

This is for existing WH3 DLC and any future DLC.

Tier 1, you own Just WH3, Pay $19.99 for the DLC

Tier 2, you own two WH base games Pay $14.99 for DLC

Tier 3, you own all 3 WH base games, pay $9.99 for DLC

Ultimate WH Fan Tier, You own all three base games and existing DLC from first two games. Pay maybe $7.99 or $8.99 for DLC.

This to me at least seems like a fair compromise for both parties. Ca can recover Lost revenue from Doing the right thing to open Up Immortal empires to All that just bought WH3 only, and Rewards loyal customers with a fair pricing on new content with out forcing them to pickup the bill for new customers.


I think people are missing the fact that, even new customers would get the benefits of the higher tiers as they purchased the other base games and DLC , keeping the intial barrier of entry low but granting a benefit as you purchase more. Yes this is not perfect but just a quick example of how it could work, still needs some tweaking but could be a base line for a discussion. The more content you buy the better discount you get. so new customers would be incentivised to purchase previous content to get furture discounts.

[Butter Bot]

So what your are saying is that people that put a lot of money into the game should have to put less money to get new content and the newcommers should pay more?
From a buisness point of view that doesn't make sense. Its like saying that if something sell well you should lower the price.

[Doug Dimmadong]

Or...they ignore everything and keep pumping out bad £20 lord packs while keeping their head's in the sand. Which is definitely most likely what they'll do.

[Alan]

Or how about they charge whatever they want so long as it's WORTH IT. People who have already sunk hundreds of dollars into a game clearly aren't lacking for funds, they just want the product to be worth the price.

That's all it would take to make most people happy. It's not rocket science. Frankly, I'd love to buy $60 expansions every 6 months if it meant TWWH3 was getting $60 of content with each. Imagine how much content that would represent.

[Eldi]

A fair compromise is to put more effort in to fixes and polish.
DLC will sell itself then.

[Ronin-Sniper]

Originally posted by Butter Bot:

So what your are saying is that people that put a lot of money into the game should have to put less money to get new content and the newcommers should pay more?
From a buisness point of view that doesn't make sense. Its like saying that if something sell well you should lower the price.

To answer your first question, Correct, customers that already put a lot of money into buying the previous games and content, you reward them with a small Discount as a thank you for the ongoing support. since they will most likely purchase future content anways. especially right after partially Giving away what they had to pay for free to new customers.

[Mazisky]

Originally posted by Eldi:

A fair compromise is to put more effort in to fixes and polish.
DLC will sell itself then.

Yes, exactly.

Imagine if the game had way less problems, nobody would have changed their review and the last DLC would be a success.

[gachi is manly]

That would make newcomers angry. And the veterans who've bought all/most of the previous dlc are your most reliable source of revenue anyways. Lots of those people will be buying new dlc regardless of the massive discounted price from owning previous games/dlc's.

It's also backwards to how games are sold. You pay a premium to play earlier than other people who wait for discounts/sales.

Originally posted by Ronin-Sniper:

Rewards loyal customers with a fair pricing on new content with out forcing them to pickup the bill for new customers.

That's a rather weird way to look at it. Nobody is forcing you to buy these games and dlc on release date instead of waiting months or a couple of years for sales/bundles that will eventually come. This is pretty much true of any game that comes out. You either pay full price because you really don't want to wait, or you wait for big sales down the line.

Should be noted, I'd stand to gain from your proposal. I've bought every game and dlc on release since WH1 came out except Shadows of Change, which I'll wait for a big sale since it doesn't interest me much. I still think this idea would create an absolute **** storm if a new player found out they're paying double what existing customers paid.

I'm not entirely against the idea of CA rewarding long time customers, but a massive discount on new dlc isn't the way to go about it, IMO. Something like they did for people who owned the first Wood Elf race pack getting an extra LL when a lord pack comes out that unlocks the race for cheaper for newer adopters is a nice incentive, I think. It's adding value for early adopters without screwing over newcomers.

[VoLkan]

Originally posted by Butter Bot:

So what your are saying is that people that put a lot of money into the game should have to put less money to get new content and the newcommers should pay more?
From a buisness point of view that doesn't make sense. Its like saying that if something sell well you should lower the price.

Yeah CA is not going to lower the price for the fanboys who already invested a lot of money on the game lol its the opposite.

[Alan]

Originally posted by VoLkan:

Originally posted by Butter Bot:

So what your are saying is that people that put a lot of money into the game should have to put less money to get new content and the newcommers should pay more?
From a buisness point of view that doesn't make sense. Its like saying that if something sell well you should lower the price.

Yeah CA is not going to lower the price for the fanboys who already invested a lot of money on the game lol its the opposite.

Plenty of games do loyalty programs (discounts on certain content if you own various prior products), but I agree, CA wont.

Better to just wait for sales if that's what you want. They come often enough.

[Dr. Uncredible]

Yeah that pricing model would essentially guarantee no new players get into the series.
People are allready salty about the cost for the vast amount of dlc for the game, if they -also- were to pay more for them than anyone else I can promise no one would even bother. ^^
--
ed. Frankly the more I think about it the funnier it gets, not only would the game stop attracting new players, they´d earn incredibly little from the players who are allready in, since the only people still buying their stuff would be on the 8.99 or 9.99 tier.

The level of financial seppuku could only be described as Muskly at that point.
--
ed. ed. Or shoud that be Muskular?

[dulany67]

Throwing a bone to your best customers can be a good idea. Losing money on sales to all of your best customers is insanely bad business.

[Ronin-Sniper]

Originally posted by Dr. Uncredible:

Yeah that pricing model would essentially guarantee no new players get into the series.
People are allready salty about the cost for the vast amount of dlc for the game, if they -also- were to pay more for them than anyone else I can promise no one would even bother. ^^
--
ed. Frankly the more I think about it the funnier it gets, not only would the game stop attracting new players, they´d earn incredibly little from the players who are allready in, since the only people still buying their stuff would be on the 8.99 or 9.99 tier.

The level of financial seppuku could only be described as Muskly at that point.
--
ed. ed. Or shoud that be Muskular?

think people are missing the fact that, even new customers would get the benefits of the higher tiers as they purchased the other base games and DLC , keeping the intial barrier of entry low but granting a benefit as you purchase more. Yes this is not perfect but just a quick example of how it could work, still needs some tweaking but could be a base line for a discussion. The more content you buy the better discount you get. so new customers would be incentivised to purchase previous content to get furture discounts.

[Butter Bot]

Originally posted by Ronin-Sniper:

think people are missing the fact that, even new customers would get the benefits of the higher tiers as they purchased the other base games and DLC , keeping the intial barrier of entry low but granting a benefit as you purchase more.

Isn't it the oposite as the inital barrier of entry is MORE expensive?
If you want a low barrier of entry you should do pack so that people buy more content for less but they also buy stuff they don't want that much with it.

[Alan]

Originally posted by dulany67:

Throwing a bone to your best customers can be a good idea. Losing money on sales to all of your best customers is insanely bad business.

You assume that everyone would buy every product anyways, so any discount is a pure profit loss. However, the point of loyalty systems is that not everyone buys every product, and the discounts encourage more people to buy more products. Loyalty systems are not new or controversial, they're just a specific type of purchase incentive. Companies aren't stupid. They aren't just throwing money away.

[Doug Dimmadong]

Originally posted by Dr. Uncredible:

Yeah that pricing model would essentially guarantee no new players get into the series.
People are allready salty about the cost for the vast amount of dlc for the game, if they -also- were to pay more for them than anyone else I can promise no one would even bother. ^^

How many new players even come to Warhammer at this point though. The player numbers have been either stagnating or declined since it's release. That is probably largely due to new people seeing the game and then seeing the $200 plus of DLC it has and thinking...yeah nah.