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It's not the price alone, its everything else. It's the perfect **** storm CA saw coming but they ignored it. The arguments have been settled in regards to what CA does with their money and the loyalists can't argue the facts. This has brought a lot of CA's dirt to the surface and they brought it on themselves by lying about money.
I have 1000's more hours left to play in WH3 and i can do without buying DLC. Nobody will stop playing, just stop paying. The fact that they're doing this right now in a pivotal moment in CA's expansion shows that we've become the cash-cow and they rely on us too much to a point of simply using us. I probably would have payed for the DLC but from all the companies dealings I've learned about? Nah, i'd rather move on from this franchise.
But they'd be throwing money away unless total war is hurting their ESG score so badly.
When Chaos Dwarf backlash hit, CA put out a statement saying no matter what the game will be supported regardless of DLC sales.