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The name "ideal" comes from the fact that for your trade routes and storages, you will be able to set that price at the beginning of the game, and you could, in theory, never touch it again for the entire duration of your gameplay. However, of course you should be increasing/decreasing it depending on your stocks of that good. If you have a lot, you can lower the price a bit, if you have low stocks, then increase the price.
(i) ships with low cargo capacity are prime targets for conversion to convoy leaders or pirate hunters. 350 Crayers and 700 Holks are my convoy cargo carriers, anything else is a ship on borrowed time or conversion target. After early game snaikka's are totally redundant.
Just a couple of additions off the top of my head, hope they help.
(g) Building your first factories usually causes a big hit to your finances so either quickly build up to three factories (make sure there is demand for those goods!), and make sure your savings and cash flow is strong at the time. Don't also commit to a lot of ship construction at the same time or you might find your finances pinched.
(e) I use early quests to capture a pirate holk of 350 capacity and make it my prime pirate hunter for all later quests - quests are great for collecting free ships. Later I use these 350 holks to protect my convoys (1 per convoy). Fighting pirate convoys with a big holk usually makes them scatter unless you get hit early on, so chase down the best (usually a cog) pirate ship for capture and let the rest go. Immediately after the battle, you can click on the pirate convoy again and it will recommence the battle, you have to be quick to achieve this.
(c) shipyards improve their performance (that is, the quality of ship they can produce), by building ships and by repairing ships. The initial ships you can build are low quality so if you focus on repairing all of your ships in your home town, you can quickly build up the quality of your shipyard. I try to build three cogs at 500 capacity to push the shipyard over into holks, anything smaller isn't very useful imo.
(a) if you pray at church, eat at the town hall and bathe in the bath house on a regular basis you will rarely be charged with things like heresy etc (you always risk charges if you pirate). I found the bribes were as bad or worse than the charges so it pays to click on the church etc every time I visit my home town. After a while it becomes second nature. Once a week seems enough but if you do it all the time or very often you don't forget.