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Words with strong sensory associations always increase your chances of yielding an empathic response. Why? When you appeal to our sensory faculties, you’re inviting us to imagine how something feels. Literally.

In order to maximize that empathic response, try to appeal to all the senses as often as you can. Don’t just tell us what something looks like, tell us how it sounds, how it tastes. Recent studies show words containing sensory descriptions are so powerful they even stimulate areas of the brain that aren't used to process language. When we read a detailed account of how something smells, for example, our sensory cortex gets a signal. In other words, the brain often treats real experiences and reading about them as the same thing. If you really want to place your reader in the story, your writing should take advantage of our collective faulty wiring whenever you can.

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