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Waluigi is the ultimate example of the individual shaped by the signifier. You start with Mario, the wholesome all Italian plumbing super man, you reflect him to create Luigi- the same thing but slightly less. You invert Mario to create Wario- Mario turned septic and libertarian- then you reflect the inversion in the reflection: you create a being who can only exist in reference to others. Waluigi is the true nowhere man, without the other characters he reflects, inverts and parodies he has no reason to exist. Waluigis identity only comes from what and who he isn't without a wider frame of reference he is nothing. He is his own man. I'm a world where our identities are shaped by our warped relationships to brand and commerce we are all waluigi
But then again I would argue the case that Waluigi is not a reflection, but a projection. A non-sentient shadow cast by ourselves onto the world

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